I’m on Linkedin quite a lot these days. Primarily because that’s where my clients are.

Chances are your clients are there as well.

So what Groups do you belong to and what information do you post to them?

I’m a marketing guy, who happens to specialize in professional speakers and consultants. This is my audience and these are the people I need to reach.

So while I belong to a number of marketing Groups, I spend most of my time on Groups with speakers and consultants.

If you’re a speaker or consultant, where are you spending your Linkedin time?

I always find it curious when I see a speaker posting about a seminar or public engagement on a speaker Group. This is because the folks on the Group are generally not the folks they want to reach and are unlikely to sign up for the workshop, seminar or webcast.

If your audience is managers, executives, non-profits – whatever – then you need to be active in these groups. And by active, I don’t mean just plugging your services. You need to contribute to the conversation.

For example, each morning as I have my coffee, I do a quick scan of my top Groups to see if anyone has started a new discussion, where I can quickly add a bit of my expertise.

This allows me to get my name out to my target audience and demonstrate my worth, without making a direct pitch to hire me.

So are you wasting your time on groups where folks are unlikely to hire you? If so, maybe it’s time to rethink your strategy.