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Linkedin Marketing for Small Business

Every site – including this one – has multiple share buttons that allow visitors to share content with friends and colleagues.

With over 700 million users, Facebook gets a lot of attention.

But what do you share on Facebook? I know for me, I’m likely to share newspaper articles, pictures and videos from YouTube that amuse or entertain me.

What I’m not likely to share is a link to help you market your business website.

Don’t get offended. My friends and family just don’t care about professional speakers, consultants, or widget factories. So why would I pass your site along to them?

Now I might be inclined to share your site on Twitter, if there is something interesting, that my followers might also find worth looking at.

So that leaves Google+ and Linkedin. Now I don’t use Google+ very much at all. But I can see how it could become very valuable if it ever hits critical mass. Especially since it actually does effect your ranking on the big engine.

Linkedin marketing is a much more practical way to promote your business in the social media world.

Simply by placing a Linkedin button on each page of your site, you are inviting visitors to share your site with professional associates and groups.

If you are a small business having your blog post or product end up on a group, or shared to a number of professional contacts by a visitor, has the potential to be a very profitable endorsement.

You can even set up your social media machine to automatically post your content to Linkedin by tying your RSS feed to your professional profile and Twitter account.

So what are you waiting for? Here is the link to add the Linkedin Share Button to your site.

https://developer.linkedin.com/plugins/share-button

If you need help implementing this, you can always send me a note.

Can you build a business with a Groupon approach?

Groupon has been in the news quite a bit lately. So much so that many stories now take it for granted that you know what it’s all about.

So here’s a brief overview of how is works:

You offer a product or service at a substantial discount ONLY if a certain number of consumers agree to buy the product or service you’re offering.

To put it in speaker terms, if you’re holding a public seminar or workshop that would usually cost an individual $900 to attend, you might offer members of Groupon that same seminar or workshop for $300 if 25 people sign up.

The kicker of course is that Groupon also takes 50% of that $300. So each attendee is really only bringing you $150. This might be great if you’re just trying to put bums in seats, but can you really build a business on this model?

I actually think you can. Only not through Groupon.

What if you could have a Groupon-like widget on your own site that you could apply to all your products?

Imagine the potential.

An email blast to your database for a full-day workshop. It costs $1200 per person. But if 40 people sign-up in the next 7 days, the price falls to $600. Uses some social media – Facebook Like and Share, Tweet this etc. And you might be able to fill a room faster than you ever have before.

And if you don’t sell those 40 spots, those who have signed up are paying full price.

Groupon has proved it’s not a crazy idea for it’s business. And I think it could also work for yours!

Here’s my “Deal of the Day”

I currently offer a one hour web marketing consultation over the phone. It comes with a full content analysis as well as a report filled with links and tools you can use to help your business thrive online.

I charge $300 for this service. If I can get over 15 people who want this service – I’ll do it for $150.

That’s 50% off. A great value for an actionable list of stuff you can implement yourself.

Comment below or send me a note on Linkedin.

This offer expires on Monday, April 25th 2011 @ 3pm.