Everything is connected.
The tools are out there to have all your social media update like a fine tuned machine.
With very little effort you can set yourself up so that each time you update your blog or post a new video to YouTube, it automatically goes to Twitter, Linkedin, Facebook or any of the other half dozen social media hubs we’re all encouraged to join each week.
But just because you can, doesn’t mean you have to.
That’s right. You don’t have to connect everything.
A few years back when all this was very new, I had a guy I barely remember from high school “friend” me on Facebook.
Within minutes I was getting information about his catering business. Needless to say, he didn’t last very long on my feed.
At the time it got me thinking about why I’m on Facebook and what the expectation of my friends are.
While I’m sure at the time they were bored silly of pictures of my newborn baby, even that was probably less irritating than the business-related tweets and Linkedin updates that were also going to my Facebook account.
So a decision was made. I severed my Facebook account from Twitter and Linkedin. I then tweaked the security settings so that only real friends were welcome in my digitally walled garden.
This allows me to separate the personal from professional.
Now when I get a Facebook friend request from a potential business contact, I politely refer them to my Linkedin and Twitter accounts.
That doesn’t mean you can’t use Facebook for business. You just have to be smart about it and create a Facebook business page, so that folks who are interested in you as a professional, continue to get what they need, while your friends and family aren’t turned off by your latest blog posting on “Leadership.”