Posts

Quick Tweets from the CAPS Conference

This past weekend I was at the annual CAPS Conference (Canadian Association of Professional Speakers). This year it was in Toronto – which would be awesome if I didn’t live in Toronto.

I love travelling to NSA and CAPS events. And when I have to go home at the end of the day, I know I’m missing a huge part of the experience.

As an exhibitor, it was a great opportunity to put faces to names and meet some really interesting characters.

But there was also a lot of time, when I was left at my booth for hours at a time.

My options were to see how many levels of Angry Birds I could conquer or engage with folks as they participated in sessions.

I chose the latter. And I did so with a series of tweets that I sent out over two days. Some of these I’ve talked about before. But some of them are new.

So without any further delay, here are some useful tips, doled out 164 characters at a time:

  • Turn your book into an ebook for iPad & kindle. Check out Smashwords.com #caps11
  • Try using feedburner.com to push out your blog to the world. #caps11
  • Get your book distributed internationally as POD. Look into lightningsource.com #caps11
  • Grow your Facebook fan page by exporting your contacts from LinkedIn. #caps11
  • Don’t be afraid to outsource your web development. Look into scriptlance.com #caps11
  • Connect your YouTube account to automatically update your Facebook fan page. #caps11
  • My mom doesn’t care how good of a speaker you are so I’m not going to Like your site. The most important share button for business is LinkedIn. #caps11
  • Google+ might be a pain in the ass, but it actually counts for SEO. Just build the business page and complain like the rest of us #caps11
  • If you’re using a personal Facebook page for business, you’re missing a lot of opportunities to connect with clients. Move them to a business page. #caps11
  • How does your site measure up? Get a quick and dirty snapshot @ websitegrader.com #caps11
  • Sign up for a Google Webmasters account and submit your site map. #caps11
  • Chop up all those videos you’ve got in a box beside your desk and create a YouTube channel.

Just because you can, doesn’t mean you should.

Everything is connected.

The tools are out there to have all your social media update like a fine tuned machine.

With very little effort you can set yourself up so that each time you update your blog or post a new video to YouTube, it automatically goes to Twitter, Linkedin, Facebook or any of the other half dozen social media hubs we’re all encouraged to join each week.

But just because you can, doesn’t mean you have to.

That’s right. You don’t have to connect everything.

A few years back when all this was very new, I had a guy I barely remember from high school “friend” me on Facebook.

Within minutes I was getting information about his catering business. Needless to say, he didn’t last very long on my feed.

At the time it got me thinking about why I’m on Facebook and what the expectation of my friends are.

While I’m sure at the time they were bored silly of pictures of my newborn baby, even that was probably less irritating than the business-related tweets and Linkedin updates that were also going to my Facebook account.

So a decision was made. I severed my Facebook account from Twitter and Linkedin. I then tweaked the security settings so that only real friends were welcome in my digitally walled garden.

This allows me to separate the personal from professional.

Now when I get a Facebook friend request from a potential business contact, I politely refer them to my Linkedin and Twitter accounts.

That doesn’t mean you can’t use Facebook for business. You just have to be smart about it and create a Facebook business page, so that folks who are interested in you as a professional, continue to get what they need, while your friends and family aren’t turned off by your latest blog posting on “Leadership.”