Expanding Marketing Efforts with Paid Social Media Ads

You have a web presence across several platforms with consistent and creative content. All of your posts have compelling images and relevant content targeted to your audience. It seems like your content marketing strategy is solid, but you’re still not seeing the leads that you expect.


Everyday people upload billions of different content types on various online platforms. Even if you have amazing content it will likely get lost amidst the rest especially since many social platforms have algorithms that calculate who will actually see your posts. At the end of the day, you may have thousands of followers but only a very small percentage will actually see your posts at any given time. So what can you do to extend your reach further?

Paid Social Amplification

Businesses today need a strong social media presence in order for their online marketing solutions to thrive. In order to fully realize the power of social sharing, your marketing solution should include paid social amplification. Even if you haven’t used them for your own business, you most likely have already seen it in action in the form of: promoted tweets, Facebook page post ads, LinkedIn sponsored updates and more. All of the major social networks now provide paid media options to boost your social content to a targeted audience. Not only does it offer guaranteed visibility, it also can help build your community by fostering engagement and conversions. But wanting to attract an audience or customers is one thing, actually knowing how to do this is another.

In this infographic, you’ll learn how to approach paid social amplification for best results, what networks have the largest audience and what metrics you should track based on your amplification goals. Of course, you should tailor the information here in order to derive the most value from your paid social amplification.




Businesses, Here are Your Rules for Reaching Out via Social Media

It’s apparent that social media is here to stay so it makes sense that the almost 90 percent of all business have at least one social profile to connect with their audience. Not only is it a great way to engage your audience, it also helps widen your reach and improve your lead generation. But social media requires more than just good content. Each platform has a set of etiquette rules that you should follow.

You might follow some of the most basic rules to avoid a horrible social media faux pas such as:

  • Researching hashtags before you post them
  • Editing the wording of your updates to ensure professionalism
  • Checking to make sure you are not logged into your professional profile when making a personal update

While these might seem like common sense, you’d be surprised at how many well-known companies have made these very mistakes. If you don’t want to damage your reputation or alienate your audience, step away from your profiles and take a moment to consider your updates before posting.

Of course, these pitfalls are the most basic pillars of good PR. However, there are smaller, more nuanced etiquette rules for social media sites as well. These “rules” are more like guidelines on best practices for each network. The infographic below offers some helpful hints and tips to help you navigate through the typical social media landmines.



The ProInsights iPad App

photoWhenever someone asks me about the value of social media, I always tell them that I generate a significant portion of my revenue from the relationships I’ve nurtured on LinkedIn.

So when I’m not flipping through profiles and checking out groups on my laptop, I’m usually doing something similar on the iPad.

It’s truly an exciting life.

The problem I have with LinkedIn is that while it has huge amounts of data, it can be kind of boring and static.

So when I came across the ProInsights APP  for the iPad a few weeks back I was curious. First of all it was free (with some in-app paid upgrades). But secondly because it displayed my LinkedIn life as something that actually seemed alive.

The layout is gorgeous and the way it displays information is fantastic.

The graphical interface is definitely something most folks will appreciate – especially those who like to scroll through contacts.

In short if you have an iPad, this is something to check out today.

Extreme Makeover: Web Marketing Edition

Just about everybody understands that having a completely integrated web and social media strategy is important. But for some reason there’s a perception among small business that it costs an arm and a leg to get everything up and running.

It’s true that just a few years back, a website could cost upwards of $10,000. But today you should be able to get something far superior for a lot less.

Great free web tools from WordPress, Google, Facebook, LinkedIn and Twitter make it easier and more economical than ever to update your web presence.

Just recently I rebranded and relaunched Kurt Shaver’s site The Sales Foundry. Kurt is a professional speaker, I met at the National Speakers Association’s annual convention this past summer in Anaheim.

At the time he had a site that folks generally describe as brochure-ware. Very little interactivity, and no social media integration.

If I were a smarter man, I’d have a screen grab of the “before” to really bring home the improvements in the “after.”

But alas, all I can do is provide a list of some of the new features to demonstrate how you can improve your own online marketing.

First of all, the new site is built using WordPress. It’s a great little content management system that is very easy to customize and is practically designed to feed content to search engines.

The first thing you’ll see on the home page is a set of rotating banners that promote all of Kurt’s services. You’ll also note how prominent the signup is for his monthly newsletter along with the icons for each one of Kurt’s social media pages.

Above each piece of content on every page we have icons to help people share individual pages across various social media – LinkedIn, Facebook, Google.

As I’ve stated before – LinkedIn is the most important social media site for business.

And on Kurt’s blog, we’ve replaced the default WordPress comments with Facebook comments to reduce spam and provide another opportunity for people to bring the conversation into the social sphere.

Staying with the blog for a second, we’ve connected the pipes so that whenever Kurt creates a new blog entry, that content is fed out Facebook, Twitter and LinkedIn automatically. We used Feedburner for this.

But if someone is interested they can sign up to receive blog postings via email or install a native Android or Blackberry app.

Social media a a great way to let folks share content. But it’s important to have something worth sharing. Here you will see a quiz that allows folks to do a self assessment for the LinkedIn effectiveness.

Again this is a simple WordPress plugin. But it works great.

Other items a lot of folks seem to miss when building a site, that we’ve included:

  • Proper XML sitemap
  • Privacy statement
  • Feedburner RSS feed
  • Copyright
  • Physical address
  • Videos

If you’re in the market for a new site, make sure your coder/marketing person reads this article. You can also fill in this form and l’ll take a look at your site for free and give you some tips over the phone or via Skype. And of course, you can contact me and we can talk about building a site that includes all these features – in just over a month and for much less than you think.