Expanding Marketing Efforts with Paid Social Media Ads

You have a web presence across several platforms with consistent and creative content. All of your posts have compelling images and relevant content targeted to your audience. It seems like your content marketing strategy is solid, but you’re still not seeing the leads that you expect.


Everyday people upload billions of different content types on various online platforms. Even if you have amazing content it will likely get lost amidst the rest especially since many social platforms have algorithms that calculate who will actually see your posts. At the end of the day, you may have thousands of followers but only a very small percentage will actually see your posts at any given time. So what can you do to extend your reach further?

Paid Social Amplification

Businesses today need a strong social media presence in order for their online marketing solutions to thrive. In order to fully realize the power of social sharing, your marketing solution should include paid social amplification. Even if you haven’t used them for your own business, you most likely have already seen it in action in the form of: promoted tweets, Facebook page post ads, LinkedIn sponsored updates and more. All of the major social networks now provide paid media options to boost your social content to a targeted audience. Not only does it offer guaranteed visibility, it also can help build your community by fostering engagement and conversions. But wanting to attract an audience or customers is one thing, actually knowing how to do this is another.

In this infographic, you’ll learn how to approach paid social amplification for best results, what networks have the largest audience and what metrics you should track based on your amplification goals. Of course, you should tailor the information here in order to derive the most value from your paid social amplification.




Google+ Post Ads: Here’s What It Is, and Why You Should Utilize It

Regardless of how good your marketing outreach might be, there’s always a way to improve your engagement and increase your followers. Social networks like Facebook and Pinterest allow you to promote your profile or posts within their network. While this can still attract a large number of people, it is still limited to the number of users on that particular platform. If you want to get your posts and company in front of a much larger group of people, then your best bet is Google Plus.

While Google Plus’ numbers might not be as impressive as Facebook, it still has around 200 million users. More importantly, the +1 shares through Google Plus can improve your SEO on your posts and site. In April 2014 Google announced the introduction of the Plus Post ads. Unlike other social ad promotions, Google Plus Post ads will run your posts or hangout notifications through their Display Network. This means that instead of being restrained to Google Plus, your promotions will appear on one of the 2 million third party websites for even more reach and engagement.

If you’re looking for a way to improve your visibility, the infographic below can help you get started on creating your own Plus Post Ads.


Google PostAds1

Just because you can, doesn’t mean you should.

Everything is connected.

The tools are out there to have all your social media update like a fine tuned machine.

With very little effort you can set yourself up so that each time you update your blog or post a new video to YouTube, it automatically goes to Twitter, Linkedin, Facebook or any of the other half dozen social media hubs we’re all encouraged to join each week.

But just because you can, doesn’t mean you have to.

That’s right. You don’t have to connect everything.

A few years back when all this was very new, I had a guy I barely remember from high school “friend” me on Facebook.

Within minutes I was getting information about his catering business. Needless to say, he didn’t last very long on my feed.

At the time it got me thinking about why I’m on Facebook and what the expectation of my friends are.

While I’m sure at the time they were bored silly of pictures of my newborn baby, even that was probably less irritating than the business-related tweets and Linkedin updates that were also going to my Facebook account.

So a decision was made. I severed my Facebook account from Twitter and Linkedin. I then tweaked the security settings so that only real friends were welcome in my digitally walled garden.

This allows me to separate the personal from professional.

Now when I get a Facebook friend request from a potential business contact, I politely refer them to my Linkedin and Twitter accounts.

That doesn’t mean you can’t use Facebook for business. You just have to be smart about it and create a Facebook business page, so that folks who are interested in you as a professional, continue to get what they need, while your friends and family aren’t turned off by your latest blog posting on “Leadership.”