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Automate your social media marketing

One of the biggest time wasters for small business is social media marketing. Not that social media marketing is a time waster. But constantly feeding the beast can consume an awful lot of your time without ever showing much benefit.

Many small businesses attend seminars or read articles on the power of social media. You have to be on Linkedin. You have to be on Twitter. You have to be on Facebook. You have to make videos. You have to have a blog.

Yes, you do have to have most of these things to market yourself effectively online.

But what happens is that folks walk out of individual seminars or click away from a marketing article and create accounts for each social media site. They then start a blog and post a few articles.

Awesome.

Two weeks later, they discover that they are spending all their time writing content and posting it separately to all these accounts.

And nothing is happening.

The missing element is that you need to get all these different worlds working together. And the best way to do that is to automate a lot of the process, so the only real effort is creating your compelling content.

So how do you automate the process? Well creative use of RSS feeds is one way.

A few weeks back I wrote about the “Not-so-secret Google tool you should use” in regards to Feedburner.

Well each of the social media big three (Facebook, Twitter and LinkedIn) can use your feeds to automatically update your status.

How much time would that save you?

Facebook, Twitter and LinkedIn

For the purpose of this article, I’ll assume you already have an Facebook Business page – similar to this one from one Linkedin sales trainer, Kurt Shaver.

What we used to connect Kurt’s blog, Twitter and YouTube accounts to auto-update his Facebook page was an app called RSS Graffiti.

So now Kurt only has to concern himself with creating videos, writing new blog posts and keeping up with his tweeting – things he would be doing anyway.

And what happens is anyone who has “Liked” his page, will then see these updates on their Facebook newsfeed the next time they log in.

We also set Feedburner to auto update Twitter, which also auto updates his  Linkedin status.

RSS Updates and LinkedIn

To update your personal LinkedIn profile with your latest blog posting you can install one of these two apps Wordress or Blog Link. Both do the same job. They take the RSS feed from your posts and connect them to your LinkedIn profile.

From your Linkedin company page you can also add your Feedburner feed to display and distribute your blog posts to folks who are following you.

So, if there is a lesson to be learned for everyone when it comes to setting up your social media, it’s that using the free tools all around you will save you time and move your business into the social media arena, without causing you to burn through hours of your day updating everything manually.

It’s time to app-ify your content

Imagine a world where there are less than a million websites, and the internet is easily categorized by the type of content each site covered.

That would put most of us in a pretty sweet spot.

Alas, the internet has billions of sites. So good luck with that.

But there is a world out there that most of us don’t dare go near it because the costs seem prohibative. Of course I’m talking about mobile apps.

Recently JoeMobi.com launched a service that turns any WordPress blog into an app for the Android, Blackberry and Playbook.

Combined these app stores have less than 500,000 apps.

That sounds like a lot. But imagine if there were only 500,000 websites to choose from. And a good chunk of them only made fart sounds.

There are currently 1.8 billion smartphones floating around, and by 2014 Pew Research predicts web traffic from mobile devices will overtake desktops.

So this if there was ever a right time to get into this space, it’s yesterday. But if you want to take advantage of this exploding opportunity you can still get in on the action.

Here are a few tips that I’ve come up with.

Choose a name for your app that is keyword rich and descriptive. Nobody cares about your company, they care about what your app will do for them. If you are an expert in management and team development – don’t have the same name for your app as your URL or company name. Give it something snappy like The Management Toolbox.

My app is called Web Marketing Tips (and it’s available on the Android store here). The description is about what the app will do – which is provide tips and articles like this one to help small businesses market themselves more effectively online.

  • If you’re a realtor in New York, call your app New York Real Estate. You can use the app to showcase articles or new listings in the market.
  • If you’re a retailer, use your app to focus on new products or discount coupons.
  • If you’re a recruiter in Edmonton, call your app the Edmonton Job Board and have all your positions pushing out.

For your description, use the Google Keyword Tool to find words folks might search for.

An unintended consequence of having an app like this, is the focus it brings to your writing. If somebody downloads an app they don’t want it to be overly promotional – which far too many blogs tend to be. This is your opportunity to break open a completely new channel to market your expertise by creating quality content for millions of people around the world.

Once you’ve created your apps, submit them to the Android Market and Blackberry App World.

 

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Small Business Marketing Solutions

Short Circuit media helps small businesses make more money, by growing their social media footprint and streamlining online marketing efforts to create an effective sales funnel that reaches ideal clients. That’s it.

That is the pitch.

We don’t just tell you what needs to be done. We do it.

A poorly built web site is worse than having no site at all.

As a small business, it’s more important than ever to market yourself effectively online using social media sites like Linkedin, Facebook and Twitter.

Short Circuit Media understands what it takes to build a great website using the latest social media marketing techniques, and we’re experts at consulting through to implementation for small and medium sized businesses.

What makes a great website?

A great website is intuitively designed, easy to update yourself, and functionally optimized for social media marketing using Facebook, Twitter and LinkedIn.

However, beyond social media marketing, your site also needs to be found on Google for the services you offer and not for your company’s name – people that know about your company will find your company.

Simple improvement like keyword research to find what people are looking for, and a sitemap to let Google know about, and index, your site properly will make a huge difference.

Case Study #1 – www.fitnessbythelake.com

What is it?

Fitness by the Lake is a Port Credit based company focused on outdoor and at home personal training.

What we did

Built a site on WordPress with optimized keywords that were geo-targeted specifically to reach clients in Port Credit, Clarkson Village and Lorne Park.

Results

Within one week of launching the site, www.fitnessbythelake.com was in the top 5 Google results for “Personal Trainer in Port Credit”, “Personal Trainer Lorne Park” and “Personal trainer Clarkson Village.”

How much does it cost to build a website that properly integrates social media marketing?

Remember, the site is only a part of your overall internet marketing strategy.

You get:

  • Brand new website built using WordPress, for easy updates you can do yourself
  • Optimized website for search engines (Privacy policy, sitemap submission, copyrights)
  • Blog or news page (auto updating Facebook, Linkedin, and Twitter)
  • Facebook Fan Page
  • LinkedIn Company page
  • Twitter account
  • Keyword research to help you write content that attracts traffic from search engines
  • Setup and installation of Google Analytics, Google Webmasters account

Social Media Strategy & Internet Marketing for Business

Short Circuit Media helps small business, consultants and professional speakers make more money by using social media (LinkedIn, Facebook, Twitter) to create brand awareness, while streamlining online marketing efforts to attract more visitors and convert more sales.

We don’t just tell you what needs to be done. We do it.

dreamstime_xxl_34981713When was the last time you looked in a phone book, checked out the classifieds in the local newspaper, or actioned a piece of junk mail?

Whether you are B2B or B2C, your clients go to the internet first. And that’s why social media strategy and a proper internet marketing plan are the keys to growing your business.

The internet is competitive. And if you’re not keeping up with social media strategies, you can be sure your competitors are.

If you’re a professional speaker, author or consultant, click here for specific information related to your business, and find out how I’ve used social media and internet marketing to help speakers like Kurt Shaver, John Von Achen, Jim Clemmer and Rhonda Scharf.

We can help you if you are looking for information and services related to:

  • Social media strategy (Facebook, LinkedIn, Twitter)
  • Developing and implementing an internet marketing plan
  • Creative way to market your business online
  • Website development and email newsletter management
  • Search Engine Optimization and marketing