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Just because you can, doesn’t mean you should.

Everything is connected.

The tools are out there to have all your social media update like a fine tuned machine.

With very little effort you can set yourself up so that each time you update your blog or post a new video to YouTube, it automatically goes to Twitter, Linkedin, Facebook or any of the other half dozen social media hubs we’re all encouraged to join each week.

But just because you can, doesn’t mean you have to.

That’s right. You don’t have to connect everything.

A few years back when all this was very new, I had a guy I barely remember from high school “friend” me on Facebook.

Within minutes I was getting information about his catering business. Needless to say, he didn’t last very long on my feed.

At the time it got me thinking about why I’m on Facebook and what the expectation of my friends are.

While I’m sure at the time they were bored silly of pictures of my newborn baby, even that was probably less irritating than the business-related tweets and Linkedin updates that were also going to my Facebook account.

So a decision was made. I severed my Facebook account from Twitter and Linkedin. I then tweaked the security settings so that only real friends were welcome in my digitally walled garden.

This allows me to separate the personal from professional.

Now when I get a Facebook friend request from a potential business contact, I politely refer them to my Linkedin and Twitter accounts.

That doesn’t mean you can’t use Facebook for business. You just have to be smart about it and create a Facebook business page, so that folks who are interested in you as a professional, continue to get what they need, while your friends and family aren’t turned off by your latest blog posting on “Leadership.”

Can you build a business with a Groupon approach?

Groupon has been in the news quite a bit lately. So much so that many stories now take it for granted that you know what it’s all about.

So here’s a brief overview of how is works:

You offer a product or service at a substantial discount ONLY if a certain number of consumers agree to buy the product or service you’re offering.

To put it in speaker terms, if you’re holding a public seminar or workshop that would usually cost an individual $900 to attend, you might offer members of Groupon that same seminar or workshop for $300 if 25 people sign up.

The kicker of course is that Groupon also takes 50% of that $300. So each attendee is really only bringing you $150. This might be great if you’re just trying to put bums in seats, but can you really build a business on this model?

I actually think you can. Only not through Groupon.

What if you could have a Groupon-like widget on your own site that you could apply to all your products?

Imagine the potential.

An email blast to your database for a full-day workshop. It costs $1200 per person. But if 40 people sign-up in the next 7 days, the price falls to $600. Uses some social media – Facebook Like and Share, Tweet this etc. And you might be able to fill a room faster than you ever have before.

And if you don’t sell those 40 spots, those who have signed up are paying full price.

Groupon has proved it’s not a crazy idea for it’s business. And I think it could also work for yours!

Here’s my “Deal of the Day”

I currently offer a one hour web marketing consultation over the phone. It comes with a full content analysis as well as a report filled with links and tools you can use to help your business thrive online.

I charge $300 for this service. If I can get over 15 people who want this service – I’ll do it for $150.

That’s 50% off. A great value for an actionable list of stuff you can implement yourself.

Comment below or send me a note on Linkedin.

This offer expires on Monday, April 25th 2011 @ 3pm.