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So you want to publish a book: part one

9:34 am/in Consultant and Speaker Marketing, Uncategorized /by Aidan Crawford

This series was originally posted in 2008.

As a lot of you may or may not know, I spent the better part of the last twenty years as a scribbler for newspapers and magazines. But since the early part of this decade my career – and I still can’t believe I actually have one – has taken me in directions I never imagined.

The most striking departure is that I’m no longer singing for my supper as a freelancer. Increasingly, I’ve moved from the editorial to the marketing side of things. And I have to admit, I don’t feel half as dirty as I thought I would.

Before striking out on my own, I was with Jim Clemmer at the CLEMMER Group, where I toiled from the confines of my home office as the Marketing Director. It’s a postion with as many challenges as opportunities. During my time with Jim, I was fortunate to work on two book launches. This series with deal with my experience with his fifth book, Moose on the Table: A Novel Approach to Communications @ Work from rough manuscript to reader-ready masterpiece.

As this was the first time I’d ever done something like this I was very happy with the way things turned out. I should point out that The CLEMMER Group is a consulting agency specializing in leadership and management issues. Because of this Jim’s books have been, to this point, instructional bibles for bosses looking to transform teams and organizations.

With Moose on the Table, he decided to go in a completely different direction to provide insights using a business-fable approach. So unlike the other books, the meat of the moose is a fictional story about a middle age manager struggling to overcome poor communications in his work and personal life.

That’s all you need to know about the book. But if you are interested in finding out more, you can visit www.mooseonthetable.com

When word started getting out about my involvement in this project, a few friends wanted to know what it took to get a book published. As the book is now at the presses, the web site is up and running and a distribution confirmed, I think I can pass along some wisdom to everybody out there who’d like to finally take that MS Word document and get it out to the world.

As I write this on the plane from Calgary to Toronto, I realize that as one blog posting, it would be a very dense read. So I’m going to split it into short blurbs over the next seven days.

Here’s what I’ll cover:

  • To self-publish or go with a one of the big guys
  • Project management (printers, typesetting and contacts)
  • Professional editing and illustrations
  • Distribution
  • Web site
  • Audiobook and ebook
  • Publicity and marketing

Where I have a website or contact, I’ll provide it. And if you use it, please drop my name. Hopefully you’ll find this series a helpful start to getting your book to your audience. And if you have any more questions, please ask them and I’ll do my best to answer.

https://shortcircuitmedia.com/wp-content/uploads/2014/08/LogoColorTextRight-3-300x61.png 0 0 Aidan Crawford https://shortcircuitmedia.com/wp-content/uploads/2014/08/LogoColorTextRight-3-300x61.png Aidan Crawford2011-03-15 09:34:202015-08-19 18:15:15So you want to publish a book: part one

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Marketing and Coaching Services for Consultants, Speakers and Trainers

4:08 pm/by Aidan Crawford


BOOK A 30 MINUTE EXPLORATORY CALL

Why wouldn’t you work with a marketing firm with over 10 years experience helping Consultants, Speakers and Trainers succeed?

Prospecting clients is hard enough without having to take care of your own marketing.

If you are a professional speaker, trainer or consultant struggling to master marketing, you are probably wasting time that could be better used prospecting and qualifying clients.

Short Circuit Media works with speakers, trainers and consultants who are too busy to do their own marketing, need more strategy than a VA brings to the table, and don’t want to add a full time marketing person to the team.


There are a million different companies swimming in the same pool offering virtually identical services.  So the key is not look for the best – most are pretty good – but rather the agency that works best for you. If you are a speaker, trainer or consultant we may just be the agency you’re looking for!

4-pillars-of-marketing

Here‘s how we’ll work to grow your business

UNDERSTAND


Choosing-a-marketing-firm-for-consulting-business

STRATEGIZE


marketing-strategy

EXECUTE


launching-a-marketing-plan

SUPPORT


marketing-support-for-consulting-business

We take the time to fully understand  your business model. What is it you do? Who are your clients? Why are they going to give you a big fat check for speaking at their event or training their people?

These are important questions that you need to know. And if you don’t know them, that’s where we’re going to start. By helping you define your message and align it to an audience, we will make you successful.

From there we’ll present you with a number of strategies that will help get you in front of the decision-makers. This may include a:

  • Website makeover
  • Social Media Integration
  • blog writing, newsletters, podcasting
  • Targeted advertising on LinkedIn, Twitter or Facebook
  • Content development

You get the point…

Here’s where the fun begins. After we tell you what needs to be done, we’ll do the hard work for you!

We implement the strategies we’ve come up for you; taking care of the technology and arranging the resources to make what we’ve discussed happen.

Simple as that.

For many clients, this is when the relationship takes off.

Once we have a marketing plan implemented, you can choose to take on the challenge of keeping it going yourself, use your existing staff or you can retain us as your very own marketing department; composing and deploying eblasts, writing blogs, sending out newsletters, producing podcasts and assisting in product development, while helping you create and implement new strategies to make your speaking, consulting or training business grow.

Speak to us today

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People Like Us!


Ed-Rigsbee

I truly enjoy working with Aidan. His helpfulness with my organization’s Internet marketing needs, strategy, and implementation is beyond excellent. Aidan works hard to invest his clients resources where the absolute best yield is delivered. I can highly recommend Aidan for your Internet needs.

Ed RigsbeeRigsbee Researchhttp://rigsbee.com – http://rigsbee.com
Kurt-Shaver-LinkedIn-Speaker

Aidan revamped my website, set up SEO, and connected all social media tools. My traffic has skyrocketed. He is a marketing strategist with tactical know-how. Pleasant to work with and super responsive. I would recommend him to anyone that wants to leverage the web to boost their visibility.

Kurt ShaverThe Sales Foundryhttp://thesalesfoundry.com – http://thesalesfoundry.com

Your one on one coaching in the past has helped me exponentially with refreshing my brand, designing my new website, targeting my market to align with my presentations, and so much more! You truly are THE go-to marketing guy!! Thank you!

Lisa LelasSpeaker/seminar leaderhttp://lisalelas.com – http://lisalelas.com
Rhonda-Scharf-speaker

Aidan is a pleasure to work with. He works fast, he stays on schedule and keeps you informed every step of the way. I find him very responsive (which I love), very easy to work with and his work is good! I wouldn’t hesitate to recommend Aidan if you need help getting your website to where it should be.

Rhonda ScharfSpeakerhttp://dealingwithdifficultpeople.org/ – http://dealingwithdifficultpeople.org/

https://i0.wp.com/shortcircuitmedia.com/wp-content/uploads/2019/06/stencil.twitter-1-1.jpg?fit=1200%2C675&ssl=1 675 1200 Aidan Crawford https://shortcircuitmedia.com/wp-content/uploads/2014/08/LogoColorTextRight-3-300x61.png Aidan Crawford2011-09-09 16:08:112019-10-29 14:47:45Marketing and Coaching Services for Consultants, Speakers and Trainers

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