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The ProInsights iPad App

photoWhenever someone asks me about the value of social media, I always tell them that I generate a significant portion of my revenue from the relationships I’ve nurtured on LinkedIn.

So when I’m not flipping through profiles and checking out groups on my laptop, I’m usually doing something similar on the iPad.

It’s truly an exciting life.

The problem I have with LinkedIn is that while it has huge amounts of data, it can be kind of boring and static.

So when I came across the ProInsights APP  for the iPad a few weeks back I was curious. First of all it was free (with some in-app paid upgrades). But secondly because it displayed my LinkedIn life as something that actually seemed alive.

The layout is gorgeous and the way it displays information is fantastic.

The graphical interface is definitely something most folks will appreciate – especially those who like to scroll through contacts.

In short if you have an iPad, this is something to check out today.

In order for Linkedin to work, you have to participate

In order for social media to work, you have to participate

Over and over again, I hear it from clients and prospective clients. “I don’t see the value in Linkedin, Facebook, Twitter etc.”

“I’m on all of them and I’ve never got any business from them.”

Here’s the thing. The big difference between social media and advertising is that you have to be social and add value to the conversations if you want to build relationships and make some sales.

It’s not enough to build a Linkedin profile, create a Facebook Fan page or start a Twitter account. This isn’t a field of dreams. just because you build it doesn’t mean folks are going to beat down your door.

It requires a bit of work – not a lot – but some.

So if you only use Linkedin and all these other great tools to broadcast announcements about your amazing products or services, even the crickets will soon tune you out.

So here is a simple Linkedin strategy.

Set your account to get a daily digest from each of your groups where prospective clients hang out. And then each morning, browse the topics. If something is interesting or you can help someone out – do it.

The trick is to establish credibility and not come across like you’re always trying to sell something.

If you have something worth buying, and folks recognize that you can add some value to their business, then LinkedIn can actually become one of your biggest lead generators.

The best part is you can do this in as little as 5 minutes each day.