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Quick Tweets from the CAPS Conference

This past weekend I was at the annual CAPS Conference (Canadian Association of Professional Speakers). This year it was in Toronto – which would be awesome if I didn’t live in Toronto.

I love travelling to NSA and CAPS events. And when I have to go home at the end of the day, I know I’m missing a huge part of the experience.

As an exhibitor, it was a great opportunity to put faces to names and meet some really interesting characters.

But there was also a lot of time, when I was left at my booth for hours at a time.

My options were to see how many levels of Angry Birds I could conquer or engage with folks as they participated in sessions.

I chose the latter. And I did so with a series of tweets that I sent out over two days. Some of these I’ve talked about before. But some of them are new.

So without any further delay, here are some useful tips, doled out 164 characters at a time:

  • Turn your book into an ebook for iPad & kindle. Check out Smashwords.com #caps11
  • Try using feedburner.com to push out your blog to the world. #caps11
  • Get your book distributed internationally as POD. Look into lightningsource.com #caps11
  • Grow your Facebook fan page by exporting your contacts from LinkedIn. #caps11
  • Don’t be afraid to outsource your web development. Look into scriptlance.com #caps11
  • Connect your YouTube account to automatically update your Facebook fan page. #caps11
  • My mom doesn’t care how good of a speaker you are so I’m not going to Like your site. The most important share button for business is LinkedIn. #caps11
  • Google+ might be a pain in the ass, but it actually counts for SEO. Just build the business page and complain like the rest of us #caps11
  • If you’re using a personal Facebook page for business, you’re missing a lot of opportunities to connect with clients. Move them to a business page. #caps11
  • How does your site measure up? Get a quick and dirty snapshot @ websitegrader.com #caps11
  • Sign up for a Google Webmasters account and submit your site map. #caps11
  • Chop up all those videos you’ve got in a box beside your desk and create a YouTube channel.

Some completely attainable goals for 2011

Whether you do it yourself or hire someone else, here are ten completely attainable marketing goals for 2011 that will help you take your business to the next level.

  • Take a look at your site from the viewpoint of a visitor. What is it you’re offering them? That’s the reason they are there and that’s the only reason they will hire you.
  • Invest in a bit of SEO (Search Engine Optimization). How much is your time worth? Should you really be the one looking for keywords and trying to figure out how to get a better placement on Google?
  • Install Analytics on your site. Find out how many folks are actually coming and set a realistic goal for improvement.
  • If you have videos, create a custom YouTube Channel. How many folks come to your site compared to YouTube? Build the channel bring your content to a whole new audience.
  • Link all your social media together. Whenever you send out a newsletter, publish a blog post or update your status – let it show up everywhere automatically.
  • Create a podcast and update it once a month. You’re a speaker. Speak.
  • Try a webcast.
  • Look into POD (print on demand) services that will get your books onto Amazon sites across the world.
  • Turn your books into ebooks through Smashwords.com. They now provide content for the Amazon Kindle, Sony e-reader and Barnes and Noble Nook.

These are all perfectly reasonable goals to get you charged up for success in the new year.

As I said, you can do all this yourself. But it makes much more sense to have a professional do the job. Click here and see what I can do for you.