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Automate your social media marketing

One of the biggest time wasters for small business is social media marketing. Not that social media marketing is a time waster. But constantly feeding the beast can consume an awful lot of your time without ever showing much benefit.

Many small businesses attend seminars or read articles on the power of social media. You have to be on Linkedin. You have to be on Twitter. You have to be on Facebook. You have to make videos. You have to have a blog.

Yes, you do have to have most of these things to market yourself effectively online.

But what happens is that folks walk out of individual seminars or click away from a marketing article and create accounts for each social media site. They then start a blog and post a few articles.

Awesome.

Two weeks later, they discover that they are spending all their time writing content and posting it separately to all these accounts.

And nothing is happening.

The missing element is that you need to get all these different worlds working together. And the best way to do that is to automate a lot of the process, so the only real effort is creating your compelling content.

So how do you automate the process? Well creative use of RSS feeds is one way.

A few weeks back I wrote about the “Not-so-secret Google tool you should use” in regards to Feedburner.

Well each of the social media big three (Facebook, Twitter and LinkedIn) can use your feeds to automatically update your status.

How much time would that save you?

Facebook, Twitter and LinkedIn

For the purpose of this article, I’ll assume you already have an Facebook Business page – similar to this one from one Linkedin sales trainer, Kurt Shaver.

What we used to connect Kurt’s blog, Twitter and YouTube accounts to auto-update his Facebook page was an app called RSS Graffiti.

So now Kurt only has to concern himself with creating videos, writing new blog posts and keeping up with his tweeting – things he would be doing anyway.

And what happens is anyone who has “Liked” his page, will then see these updates on their Facebook newsfeed the next time they log in.

We also set Feedburner to auto update Twitter, which also auto updates his  Linkedin status.

RSS Updates and LinkedIn

To update your personal LinkedIn profile with your latest blog posting you can install one of these two apps Wordress or Blog Link. Both do the same job. They take the RSS feed from your posts and connect them to your LinkedIn profile.

From your Linkedin company page you can also add your Feedburner feed to display and distribute your blog posts to folks who are following you.

So, if there is a lesson to be learned for everyone when it comes to setting up your social media, it’s that using the free tools all around you will save you time and move your business into the social media arena, without causing you to burn through hours of your day updating everything manually.

Thinking about marketing your own one or two-day seminar?

Have you ever organized a public seminar or event?

It’s not easy. Let’s assume you have a great full-day seminar that’s ready to go.

You’ll still need equipment, a venue and some savvy marketing strategies to fill your room and make you a bit of money.

Equipment is easy to rent if you don’t have it. And finding a hotel with a conference room – that will keep the coffee flowing and provide some snacks – shouldn’t be too much trouble.

It’s the marketing that will make or break you.

Over the years I’ve been involved with organizing a few marketing campaigns for one and two day seminars.

Here is a quick cheat sheet for professional speakers who want to try this out, but don’t know where to start.

The first question to ask yourself is how big is your list? Do you have 500 people? 1000? 10,000?

If you’re like most speakers your list is probably made up of connections from all over the world. And even if it’s 100% local, you shouldn’t count on a lot of those people attending. Cost, scheduling and a host of other factors will keep most folks from signing up right away.

So what you should do is think about moving beyond your list, by using some social media and interactive marketing to reach out to a wider audience.

Set Up a Few Free Webinars

Start with a series of free one hour webinars. Send out emails to your list encouraging folks to participate in discussions that are timely, and not coincidentally, happen to relate to what you will be be addressing in your live seminar.

The great thing is you don’t even have to be there in person! You can pre-record these webinars so you don’t have to turn down real speaking engagements. Click here to learn more about automating your webinars.

At the end of each webinar, talk up the upcoming seminar, while pitching the next webinar.

Also, encourage folks to tell friends and colleagues. If your webinars are any good, you should see attendance increase.

After each webinar, send out a follow-up email where folks can get the slides by signing up for your email list. This is important because you are now growing your list.

And don’t forget to offer group pricing and early bird discounts.

Topical Videos

This is something professional speakers don’t do enough. Create a series of short videos to go out to your list once a month. Relate the topics of your videos back to your upcoming seminar. They don’t have to be long. In fact they should be really short – no longer than 3-5 minutes.

Again at the end of each video, have the date and venue of the upcoming seminar.

Dedicated Seminar Website

Creating a simple WordPress site for your event is a great way to market it – without destroying the brand of your main site. If you’re a professional speaker who works large conferences with audiences made up of middle to senior level management, the last thing you want to do is dilute your main website’s message with single event taking place at the local Holiday Inn.

The website should have all the videos and information about the event, along with ways to register. It should also be fully integrated into Facebook, Linkedin and Twitter for folks to “share” it.

A blog that’s updated weekly about the topic and the event is also a great idea. Remember, this is a marketing site – not your main showcase – so there is no shame in promoting at every turn.

Social Media for Seminars

Create a Facebook Fan Page and make sure your blog is set to automatically update Facebook, Twitter and Linkedin. Yes, it’s that simple.

Email Marketing for Speakers

This used to be the most important way to reach contacts. But with so much crap showing up in all our inboxes everyday, marketing emails are just as likely to be deleted as read.

But some of them will be read.

Start your campaign months in advance with clear pricing and an early bird discount. Encourage folks to spread the word and join you on Twitter and the Facebook Fan Page. Send it out monthly, then bi-monthly, weekly, and then a few days before the event for last minute attendees.

These are just a few tips. If you are interested in doing your own seminar and want to set some of this up, just let us know.

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Small Business Marketing Solutions

Short Circuit media helps small businesses make more money, by growing their social media footprint and streamlining online marketing efforts to create an effective sales funnel that reaches ideal clients. That’s it.

That is the pitch.

We don’t just tell you what needs to be done. We do it.

A poorly built web site is worse than having no site at all.

As a small business, it’s more important than ever to market yourself effectively online using social media sites like Linkedin, Facebook and Twitter.

Short Circuit Media understands what it takes to build a great website using the latest social media marketing techniques, and we’re experts at consulting through to implementation for small and medium sized businesses.

What makes a great website?

A great website is intuitively designed, easy to update yourself, and functionally optimized for social media marketing using Facebook, Twitter and LinkedIn.

However, beyond social media marketing, your site also needs to be found on Google for the services you offer and not for your company’s name – people that know about your company will find your company.

Simple improvement like keyword research to find what people are looking for, and a sitemap to let Google know about, and index, your site properly will make a huge difference.

Case Study #1 – www.fitnessbythelake.com

What is it?

Fitness by the Lake is a Port Credit based company focused on outdoor and at home personal training.

What we did

Built a site on WordPress with optimized keywords that were geo-targeted specifically to reach clients in Port Credit, Clarkson Village and Lorne Park.

Results

Within one week of launching the site, www.fitnessbythelake.com was in the top 5 Google results for “Personal Trainer in Port Credit”, “Personal Trainer Lorne Park” and “Personal trainer Clarkson Village.”

How much does it cost to build a website that properly integrates social media marketing?

Remember, the site is only a part of your overall internet marketing strategy.

You get:

  • Brand new website built using WordPress, for easy updates you can do yourself
  • Optimized website for search engines (Privacy policy, sitemap submission, copyrights)
  • Blog or news page (auto updating Facebook, Linkedin, and Twitter)
  • Facebook Fan Page
  • LinkedIn Company page
  • Twitter account
  • Keyword research to help you write content that attracts traffic from search engines
  • Setup and installation of Google Analytics, Google Webmasters account

Social Media Strategy & Internet Marketing for Business

Short Circuit Media helps small business, consultants and professional speakers make more money by using social media (LinkedIn, Facebook, Twitter) to create brand awareness, while streamlining online marketing efforts to attract more visitors and convert more sales.

We don’t just tell you what needs to be done. We do it.

dreamstime_xxl_34981713When was the last time you looked in a phone book, checked out the classifieds in the local newspaper, or actioned a piece of junk mail?

Whether you are B2B or B2C, your clients go to the internet first. And that’s why social media strategy and a proper internet marketing plan are the keys to growing your business.

The internet is competitive. And if you’re not keeping up with social media strategies, you can be sure your competitors are.

If you’re a professional speaker, author or consultant, click here for specific information related to your business, and find out how I’ve used social media and internet marketing to help speakers like Kurt Shaver, John Von Achen, Jim Clemmer and Rhonda Scharf.

We can help you if you are looking for information and services related to:

  • Social media strategy (Facebook, LinkedIn, Twitter)
  • Developing and implementing an internet marketing plan
  • Creative way to market your business online
  • Website development and email newsletter management
  • Search Engine Optimization and marketing