Posts

The (not-so) secret Google tool you should use

Of course there are no real secret Google tools. And if there are, I’m not running with the crowd who knows about them.

But over the last few weeks I’ve talked to  a number of site owners – speakers, recruiters, SEO folks – and I’ve been really surprised by how few of them know anything about Feedburner.

Now Google’s wall-splattered with spaghetti approach to product launches makes it too easy for some of the great tools they have to fly under the radar.

Feedburner is one of them. If you are a site owner with a blog or podcast, stop reading this post right now and sign up for Feedburner.

What it does is take your raw feed – generally looking like this – and turn it into this.

Pretty slick.

But it does more than this. It will also create forms so folks can subscribe to receive your new blog posts via email, provide a metric showing how many folks are subscribed – along with their emails. Go ahead and subscribe to my feed using the form on this page.

It will also generate simple code for you to display your blog posts on virtually any page on any site you run.

It will also notify different services when your blog is updated – helping your SEO. And of course it will also automatically update your Twitter account.

With a couple of Facebook tweaks you can even connect your Feedburner feed to automatically send your new posts to your Facebook Fan Page.

So what are you waiting for. It’s a free service.

Pages

The internet is global. Is your business?

The internet is changing the way the world does business.

As a marketing consultant, headquartered in North America, I see sites from all over the world.

And I’m always surprised to see how poorly a lot of businesses manage their online presence.

If you want more business from the US and EU, keep reading.

It doesn’t take much to transform your site into a lead generator. All you have to do is make sure it looks professional, and can match up against your competitors in North America or Europe.

It doesn’t matter if you’re in oil or sales. You can make your site into a lead generating tool.

Here’s how:

  • Create a Facebook Fan page, LinkedIn business page and Twitter account
  • Use an RSS feed to update all these social media sites (products, services, blogs)
  • Create compelling online tools that are good reasons for visitors to stick around
  • Add some forms to capture email addresses.
  • Use all the Google tools (Analytics, Feedburner, Webmasters) to make your site more search engine friendly
  • Add social media share buttons so visitors can easily share your content with friends and colleagues

Take a look at thesalesfoundry.com as an example of how it’s done right.

Before you go any further, submit your site using the form on the right column, and I’ll have a look at it for free.

When I’m finished, we can set up a Skype chat to go over the results. If you want me to implement the changes, great. If you have someone on your team to do them, that’s okay too.

I look forward to hearing from you,

Aidan Crawford
President
Short Circuit Media