Posts

Linkedin Marketing for Small Business

Every site – including this one – has multiple share buttons that allow visitors to share content with friends and colleagues.

With over 700 million users, Facebook gets a lot of attention.

But what do you share on Facebook? I know for me, I’m likely to share newspaper articles, pictures and videos from YouTube that amuse or entertain me.

What I’m not likely to share is a link to help you market your business website.

Don’t get offended. My friends and family just don’t care about professional speakers, consultants, or widget factories. So why would I pass your site along to them?

Now I might be inclined to share your site on Twitter, if there is something interesting, that my followers might also find worth looking at.

So that leaves Google+ and Linkedin. Now I don’t use Google+ very much at all. But I can see how it could become very valuable if it ever hits critical mass. Especially since it actually does effect your ranking on the big engine.

Linkedin marketing is a much more practical way to promote your business in the social media world.

Simply by placing a Linkedin button on each page of your site, you are inviting visitors to share your site with professional associates and groups.

If you are a small business having your blog post or product end up on a group, or shared to a number of professional contacts by a visitor, has the potential to be a very profitable endorsement.

You can even set up your social media machine to automatically post your content to Linkedin by tying your RSS feed to your professional profile and Twitter account.

So what are you waiting for? Here is the link to add the Linkedin Share Button to your site.

https://developer.linkedin.com/plugins/share-button

If you need help implementing this, you can always send me a note.

Navigation Menu Items

About Us

2005 was a particularly hot summer and there were many opportunities to brainstorm ideas while enjoying Toronto’s patio season. At the time Aidan was working as the Manager of Internet/Intranet for BMO Mutual Funds. After spending the previous three years as the Web Marketing Specialist for Group Investments at Canada Life, his career path looked to be forever linked to financial services if he didn’t make a change. And soon. Among the many ideas that bubbled up during those long sunny afternoons, was a concept to build national bank websites for people to research specific products without having to go to individual banking sites. Within a few months www.banksonline.ca (and Short Circuit Media) was born. This was quickly followed by sister sites in the UK, Ireland and America. To facilitate work on these projects, while continuing to pay bills, Aidan took a part time position as a Web Content Analyst at Critical Mass – a successful high-end web marketing firm out of Calgary. For the next two years, Short Circuit Media developed banking and investment sites each Friday, while Aidan developed web content for clients like Citi Bank, Michelin and Rolex at Critical Mass. In 2007, Aidan joined the CLEMMER…

Pages

Small business marketing strategy and execution

When you finally decide to offload your marketing duties to an outside agency the first thing you need to consider is compatibility.

There are a million different companies swimming in the same pool offering virtually identical services.  So the key is not look for the best – most are pretty good – but rather the agency that works best for you.

A bit of history

2005 was a particularly hot summer, so there were many opportunities to brainstorm ideas while enjoying Toronto’s patio season.

At the time Aidan Crawford was working as the Manager of Internet/Intranet for BMO Mutual Funds. After spending the previous three years as the Web Marketing Specialist for Group Investments at Canada Life, his career path looked to be forever linked to financial services if he didn’t make a change. And soon.

Among the many ideas that bubbled up during those long sunny afternoons, was a concept to build national bank websites for people to research specific products without having to go to individual banking sites.

For the next two years, Short Circuit Media developed banking and investment sites using the latest internet marketing technologies.

Since 2010 Short Circuit Media has built a solid reputation as the go-to marketing firm for consultants, professional speakers and trainers, delivering one-off projects like websites, copywriting, business consulting and coaching all the way up to full service retainer marketing programs.

If you are a consultant, professional speaker or sales trainer find out what we can do to make your business grow.