Are you going broke using pay per click ads through Google?

From experience, I can tell you that it’s very easy to burn through $500 to a $1000 and not see any real return on your investment.

The main issue for me has always been the inability to narrow the audience enough to reach exactly who I’m looking for.

Over the last couple of years I’ve become a great advocate for Facebook Ads.

I’ve used them for clients and I’ve used them for myself.

In one instance I used them to help sell my own house – by targeting folks who lived within 50 miles of Toronto, between the ages of 25 and 35, who were married and “liked” Toronto.

Yes, I was able to get THAT specific. Better still, I was paying $.40 per 1000 views. So over the course of 5 days, I was able to drive 100 clicks through to my virtual tour page for less than $20.

So how can you use Facebook ads for your business?

There are few ways to do this. The first is to advertise your products and services to a specific region and demographic or you can use it to build your brand or target a specific company.

If you are a speaker, ask yourself who it is that you need to reach? The audience? Sure. But does the audience do the bookings or sign the cheques? Nope. You need to reach corporate planners, event planners, and anyone else who is likely to pick up the phone or send you an email.

So lets try a little experiment by creating an ad:

This ad is targeting folks in Canada, United States and the United Kingdom, who are older than 27, and like: event planner, corporate events, event planning or conference organizer

This ad is targeting 22860 people and it costs $.41 per thousand views.

So for $10 a day, this ad may be viewed well over 24000 times!

Building your brand and targeting specific companies

Facebook ads are also great if you want to work for a specific client or you want to reach people at a specific company.

As an example I randomly chose Research in Motion as a company someone might want to target. Using the same geographic regions of Canada, US and UK, I was given 4500 folks who work for RIM and are currently using Facebook. The cost for that ad? $.20 per 1000 views.

This can work for any company. You can also use Facebook ads to target current clients with new promotions!

So go ahead and experiment a bit. Facebook ads are an inexpensive way to get acquainted with online advertising.