Posts

Linkedin Marketing for Small Business

Every site – including this one – has multiple share buttons that allow visitors to share content with friends and colleagues.

With over 700 million users, Facebook gets a lot of attention.

But what do you share on Facebook? I know for me, I’m likely to share newspaper articles, pictures and videos from YouTube that amuse or entertain me.

What I’m not likely to share is a link to help you market your business website.

Don’t get offended. My friends and family just don’t care about professional speakers, consultants, or widget factories. So why would I pass your site along to them?

Now I might be inclined to share your site on Twitter, if there is something interesting, that my followers might also find worth looking at.

So that leaves Google+ and Linkedin. Now I don’t use Google+ very much at all. But I can see how it could become very valuable if it ever hits critical mass. Especially since it actually does effect your ranking on the big engine.

Linkedin marketing is a much more practical way to promote your business in the social media world.

Simply by placing a Linkedin button on each page of your site, you are inviting visitors to share your site with professional associates and groups.

If you are a small business having your blog post or product end up on a group, or shared to a number of professional contacts by a visitor, has the potential to be a very profitable endorsement.

You can even set up your social media machine to automatically post your content to Linkedin by tying your RSS feed to your professional profile and Twitter account.

So what are you waiting for? Here is the link to add the Linkedin Share Button to your site.

https://developer.linkedin.com/plugins/share-button

If you need help implementing this, you can always send me a note.

Pages

The internet is global. Is your business?

The internet is changing the way the world does business.

As a marketing consultant, headquartered in North America, I see sites from all over the world.

And I’m always surprised to see how poorly a lot of businesses manage their online presence.

If you want more business from the US and EU, keep reading.

It doesn’t take much to transform your site into a lead generator. All you have to do is make sure it looks professional, and can match up against your competitors in North America or Europe.

It doesn’t matter if you’re in oil or sales. You can make your site into a lead generating tool.

Here’s how:

  • Create a Facebook Fan page, LinkedIn business page and Twitter account
  • Use an RSS feed to update all these social media sites (products, services, blogs)
  • Create compelling online tools that are good reasons for visitors to stick around
  • Add some forms to capture email addresses.
  • Use all the Google tools (Analytics, Feedburner, Webmasters) to make your site more search engine friendly
  • Add social media share buttons so visitors can easily share your content with friends and colleagues

Take a look at thesalesfoundry.com as an example of how it’s done right.

Before you go any further, submit your site using the form on the right column, and I’ll have a look at it for free.

When I’m finished, we can set up a Skype chat to go over the results. If you want me to implement the changes, great. If you have someone on your team to do them, that’s okay too.

I look forward to hearing from you,

Aidan Crawford
President
Short Circuit Media