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Are you using Facebook ads to promote your business?

Are you going broke using pay per click ads through Google?

From experience, I can tell you that it’s very easy to burn through $500 to a $1000 and not see any real return on your investment.

The main issue for me has always been the inability to narrow the audience enough to reach exactly who I’m looking for.

Over the last couple of years I’ve become a great advocate for Facebook Ads.

I’ve used them for clients and I’ve used them for myself.

In one instance I used them to help sell my own house – by targeting folks who lived within 50 miles of Toronto, between the ages of 25 and 35, who were married and “liked” Toronto.

Yes, I was able to get THAT specific. Better still, I was paying $.40 per 1000 views. So over the course of 5 days, I was able to drive 100 clicks through to my virtual tour page for less than $20.

So how can you use Facebook ads for your business?

There are few ways to do this. The first is to advertise your products and services to a specific region and demographic or you can use it to build your brand or target a specific company.

If you are a speaker, ask yourself who it is that you need to reach? The audience? Sure. But does the audience do the bookings or sign the cheques? Nope. You need to reach corporate planners, event planners, and anyone else who is likely to pick up the phone or send you an email.

So lets try a little experiment by creating an ad:

This ad is targeting folks in Canada, United States and the United Kingdom, who are older than 27, and like: event planner, corporate events, event planning or conference organizer

This ad is targeting 22860 people and it costs $.41 per thousand views.

So for $10 a day, this ad may be viewed well over 24000 times!

Building your brand and targeting specific companies

Facebook ads are also great if you want to work for a specific client or you want to reach people at a specific company.

As an example I randomly chose Research in Motion as a company someone might want to target. Using the same geographic regions of Canada, US and UK, I was given 4500 folks who work for RIM and are currently using Facebook. The cost for that ad? $.20 per 1000 views.

This can work for any company. You can also use Facebook ads to target current clients with new promotions!

So go ahead and experiment a bit. Facebook ads are an inexpensive way to get acquainted with online advertising.

Some completely attainable goals for 2011

Whether you do it yourself or hire someone else, here are ten completely attainable marketing goals for 2011 that will help you take your business to the next level.

  • Take a look at your site from the viewpoint of a visitor. What is it you’re offering them? That’s the reason they are there and that’s the only reason they will hire you.
  • Invest in a bit of SEO (Search Engine Optimization). How much is your time worth? Should you really be the one looking for keywords and trying to figure out how to get a better placement on Google?
  • Install Analytics on your site. Find out how many folks are actually coming and set a realistic goal for improvement.
  • If you have videos, create a custom YouTube Channel. How many folks come to your site compared to YouTube? Build the channel bring your content to a whole new audience.
  • Link all your social media together. Whenever you send out a newsletter, publish a blog post or update your status – let it show up everywhere automatically.
  • Create a podcast and update it once a month. You’re a speaker. Speak.
  • Try a webcast.
  • Look into POD (print on demand) services that will get your books onto Amazon sites across the world.
  • Turn your books into ebooks through Smashwords.com. They now provide content for the Amazon Kindle, Sony e-reader and Barnes and Noble Nook.

These are all perfectly reasonable goals to get you charged up for success in the new year.

As I said, you can do all this yourself. But it makes much more sense to have a professional do the job. Click here and see what I can do for you.