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Automate your webinars to create a passive income stream

For a lot of speakers a regular webinar is a central piece of their marketing activities. And to be sure the technology seems finally to have caught up with what the experience is supposed to be.

Some professional speakers even manage to charge a for the experience. From what I’ve seen $99 seems to be the going rate to attend an hour long event.

That’s not too bad for something you don’t have to be wearing pants to present.

Of course if you’re a speaker who commands a rate of between $8k and $10, then it’s taking a big chance for you to block off a day for something that might only make you a fraction of what you could otherwise be making

Timing
The biggest hurdle for a lot of professional speakers is time. What do you do if you have a webinar booked and a client comes along and wants to bring you in to do a workshop?

Do you say no to a full day fee or do you cancel your webinar and hope that registrants understand?

It’s really an untenable position, because attendees of the webinar are all potential clients for more work in the future, so alienating them isn’t a great option.

Recently a contact on Linkedin tipped me off to a service that, like Google and Facebook, I wish I’d thought of first. This service lets you create pre-recorded versions of your webinar and schedule them for whatever time you want them to go. You don’t even have to be there.

Not only does this eliminate the problem of timing, it allows your pre-recorded webinar to become a source of recurring revenue.

Can you create 5 or 6 webinars? If so, you can cycle through them throughout the year? Here’s the link if you’re interested:

www.todayswebinars.com

So you want to publish a book: publicity and marketing

This series was originally posted in 2008

Publicity and marketing is harder to speak about at this stage. We spent the better part of September looking at different firms to see what each had to offer.

As Jim has said to me many times, a lot of these places like to have release parties that do more for the author’s ego than for actual book sales – because attendees are more likely to be friends and family rather than actual media contacts. So in that respect, for an author on a small budget, it’s better to direct your funds toward activities that are most likely to land you in the press and generate some sales.

For Moose we decided to go with Meisner Publicity in Toronto. Headed by Susan Meisner, they seem to have no end of connections and come to the table with plenty of good ideas to get press.

This is the one area where I think if you absolutely have to cut expenses you can. But don’t delude yourself. You’ll need to be a shameless advocate of your book 24/7 if you want to succeed. You’ll have to buy some books on writing great news releases and be fearless and creative when it comes to targeting media. If you have any hesitation about going it alone – get a publicist.

For my own part, I built a little site that’s still in beta called A Writer’s Market. I like to think of it as a farmer’s market for authors. Have a quick look and see how it’s coming along. If you know an author, then send a link. I really need some folks to help test it.

I hope you found this little series useful. If you have any questions, send them along and I’ll be happy to answer them as best I can.