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A new way to promote your book

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Do you have a book? Do you have a site for your book?

Everyone and their dog has a website these days. It’s how we do business.

So when you have a new book, you obviously stick it up on your site for sale.

How is that working for you? No need to answer. It’s not.

I know this because I’ve worked with multiple clients who sell their books on their own sites.

Often they choose to sell the book themselves instead of simply providing a link to Amazon and letting the big guys take care of fulfilment.

The reasons for doing this are many – but they generally come down to the same thing, money.

Amazon takes a whopping 55% of your retail price. So your $20 book becomes an $8 book. And then you have to take care of printing costs.

But compare how many people go to Amazon each day with how many people come to your site.

You can sell 1 or 2 books a weeks yourself or 1 or 2 hundred through Amazon. You make more per copy yourself, but you’ll generally make a lot more money if you sell a lot more books through Amazon.

So then why do you need to have your book on your site?

Well the job of promotion is still yours.

Recently I did some thinking about how authors could promote their books more effectively online.

I think I came up with an interesting approach that may sound counter-intuitive.

Give the book away.

Not all at once. But in dribs and drabs.

I toyed with this concept a few years back with a client. We posted a new chapter each week to a custom site built around the book and also created videos around each of the chapters.

That was way back in 2007 – a million years ago in internet terms.

Last week I reached out to this old client to ask permission to use that content to create a proof-of-concept site where folks sign up to receive a free chapter each week accompanied by a video delivered directly to their inbox.

Each mailing comes with specific calls to actions that encourage people to not wait for the full 15 weeks to accumulate the whole book in separate PDF chapters – and just buy the book from Amazon or grab the ebook from Smashwords.

Have a look at the site – www.promoting-a-book.com.

[Update July 14th 2012: Check out this new one for Craig Price – Realist-Revolution]

Here are the key benefits:

  • A dedicated blog specifically for the book
  • Complete integration into Facebook, Twitter, Linkedin (share with networks, friends etc.)
  • Auto responder let’s anyone sign up at anytime and start at Chapter 1
  • Links on every email encouraging folks to buy
  • List building opportunity.
  • Search engine optimized site

I really think this is an option that most authors should consider. If this is something you might want to explore, send me a note.

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Marketing and Coaching Services for Consultants, Speakers and Trainers

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Why wouldn’t you work with a marketing firm with over 10 years experience helping Consultants, Speakers and Trainers succeed?

Prospecting clients is hard enough without having to take care of your own marketing.

If you are a professional speaker, trainer or consultant struggling to master marketing, you are probably wasting time that could be better used prospecting and qualifying clients.

Short Circuit Media works with speakers, trainers and consultants who are too busy to do their own marketing, need more strategy than a VA brings to the table, and don’t want to add a full time marketing person to the team.


There are a million different companies swimming in the same pool offering virtually identical services.  So the key is not look for the best – most are pretty good – but rather the agency that works best for you. If you are a speaker, trainer or consultant we may just be the agency you’re looking for!

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Here‘s how we’ll work to grow your business

UNDERSTAND


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STRATEGIZE


marketing-strategy

EXECUTE


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SUPPORT


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We take the time to fully understand  your business model. What is it you do? Who are your clients? Why are they going to give you a big fat check for speaking at their event or training their people?

These are important questions that you need to know. And if you don’t know them, that’s where we’re going to start. By helping you define your message and align it to an audience, we will make you successful.

From there we’ll present you with a number of strategies that will help get you in front of the decision-makers. This may include a:

  • Website makeover
  • Social Media Integration
  • blog writing, newsletters, podcasting
  • Targeted advertising on LinkedIn, Twitter or Facebook
  • Content development

You get the point…

Here’s where the fun begins. After we tell you what needs to be done, we’ll do the hard work for you!

We implement the strategies we’ve come up for you; taking care of the technology and arranging the resources to make what we’ve discussed happen.

Simple as that.

For many clients, this is when the relationship takes off.

Once we have a marketing plan implemented, you can choose to take on the challenge of keeping it going yourself, use your existing staff or you can retain us as your very own marketing department; composing and deploying eblasts, writing blogs, sending out newsletters, producing podcasts and assisting in product development, while helping you create and implement new strategies to make your speaking, consulting or training business grow.

Speak to us today

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