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In order for Linkedin to work, you have to participate

In order for social media to work, you have to participate

Over and over again, I hear it from clients and prospective clients. “I don’t see the value in Linkedin, Facebook, Twitter etc.”

“I’m on all of them and I’ve never got any business from them.”

Here’s the thing. The big difference between social media and advertising is that you have to be social and add value to the conversations if you want to build relationships and make some sales.

It’s not enough to build a Linkedin profile, create a Facebook Fan page or start a Twitter account. This isn’t a field of dreams. just because you build it doesn’t mean folks are going to beat down your door.

It requires a bit of work – not a lot – but some.

So if you only use Linkedin and all these other great tools to broadcast announcements about your amazing products or services, even the crickets will soon tune you out.

So here is a simple Linkedin strategy.

Set your account to get a daily digest from each of your groups where prospective clients hang out. And then each morning, browse the topics. If something is interesting or you can help someone out – do it.

The trick is to establish credibility and not come across like you’re always trying to sell something.

If you have something worth buying, and folks recognize that you can add some value to their business, then LinkedIn can actually become one of your biggest lead generators.

The best part is you can do this in as little as 5 minutes each day.