For a lot of speakers a regular webinar is a central piece of their marketing activities. And to be sure the technology seems finally to have caught up with what the experience is supposed to be.
Some professional speakers even manage to charge a for the experience. From what I’ve seen $99 seems to be the going rate to attend an hour long event.
That’s not too bad for something you don’t have to be wearing pants to present.
Of course if you’re a speaker who commands a rate of between $8k and $10, then it’s taking a big chance for you to block off a day for something that might only make you a fraction of what you could otherwise be making
The biggest hurdle for a lot of professional speakers is time. What do you do if you have a webinar booked and a client comes along and wants to bring you in to do a workshop?
Do you say no to a full day fee or do you cancel your webinar and hope that registrants understand?
It’s really an untenable position, because attendees of the webinar are all potential clients for more work in the future, so alienating them isn’t a great option.
Recently a contact on Linkedin tipped me off to a service that, like Google and Facebook, I wish I’d thought of first. This service lets you create pre-recorded versions of your webinar and schedule them for whatever time you want them to go. You don’t even have to be there.
Not only does this eliminate the problem of timing, it allows your pre-recorded webinar to become a source of recurring revenue.
Can you create 5 or 6 webinars? If so, you can cycle through them throughout the year? Here’s the link if you’re interested: