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2005 was a particularly hot summer and there were many opportunities to brainstorm ideas while enjoying Toronto’s patio season. At the time Aidan was working as the Manager of Internet/Intranet for BMO Mutual Funds. After spending the previous three years as the Web Marketing Specialist for Group Investments at Canada Life, his career path looked to be forever linked to financial services if he didn’t make a change. And soon. Among the many ideas that bubbled up during those long sunny afternoons, was a concept to build national bank websites for people to research specific products without having to go to individual banking sites. Within a few months www.banksonline.ca (and Short Circuit Media) was born. This was quickly followed by sister sites in the UK, Ireland and America. To facilitate work on these projects, while continuing to pay bills, Aidan took a part time position as a Web Content Analyst at Critical Mass – a successful high-end web marketing firm out of Calgary. For the next two years, Short Circuit Media developed banking and investment sites each Friday, while Aidan developed web content for clients like Citi Bank, Michelin and Rolex at Critical Mass. In 2007, Aidan joined the CLEMMER…
Aidan Crawford
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Bob Klanac
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Jesica Hurst
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