The days of sales and marketing teams working in isolation are over. Sales people need more than blandly written product brochures and marketing teams need to flex their creative muscles if an organization is going to compete and win business. Aligning marketing with sales requires content creators to understand not only the needs of sellers – but also the wants of prospects. This interactive virtual session is designed to break down barriers, open communications and achieve alignment between sales and marketing teams so that content is used to increase sales to existing customers and build credibility with prospects – especially during a pandemic. With a focus on strategy and tools, Aidan effectively connects the dots that help organizations connect and convert clients.
“What struck me about Aidan is how strongly he believes building a web or social media presence by itself doesn’t do anyone any good. Rather his focus is on how to increase the client’s business which means the strategies he develops are designed to create $ not merely eyeballs. I would recommend him for anyone who is looking to increase their revenue by way of the web / social media.”
Mark Hunter
Aidan Crawford is a marketing professional with over 15 years experience. He is the author of the book DIY Marketing for Consultants, Trainers and Professional Speakers. Prior to starting his own consultancy he performed key marketing roles at major insurance, and banking organizations as well as spending time working in the agency world.
