Discover the key to driving sales and building strong customer relationships by aligning your sales and marketing teams. Join Aidan in this interactive virtual session to learn how to create compelling content, leverage marketing expertise, and increase your organization’s revenue even during challenging times.
In today’s highly competitive business landscape, the days of sales and marketing teams working in isolation are over. To truly succeed, salespeople need more than just generic product brochures, and marketing professionals need to tap into their creative prowess.
Aidan’s interactive virtual session, “Content Fusion,” is designed to break down barriers, open up communication channels, and achieve alignment between sales and marketing teams. By understanding the needs of sellers and the wants of prospects, attendees will discover how to leverage the genius of their marketing teams to create compelling content that drives sales to existing customers and builds credibility with potential clients.
With a focus on strategy and tools, Aidan expertly connects the dots, helping organizations develop and implement effective content strategies to connect and convert clients.
Style for Attendee Engagement: Aidan’s presentation style is highly interactive and engaging. Aidan combines real world examples with humor to make his points clear AND entertaining.
Aidan Crawford is a marketing professional with over 15 years experience. He is the author of the book DIY Marketing for Consultants, Trainers and Professional Speakers. Prior to starting his own consultancy he performed key marketing roles at major insurance, and banking organizations as well as spending time working in the agency world.
