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If you're spending more time marketing your business than you are delivering programs to clients....

We're here to help.

Why wouldn’t you work with a marketing firm with over 10 years experience helping Consultants, Speakers and Trainers succeed?

Prospecting clients is hard enough without having to take care of your own marketing.

If you are a professional speaker, trainer or consultant struggling to master marketing, you are probably wasting time that could be better used prospecting and qualifying clients.

Short Circuit Media works with speakers, trainers and consultants who are too busy to do their own marketing, need more strategy than a VA brings to the table, and don’t want to add a full time marketing person to the team.

There are a million different companies swimming in the same pool offering virtually identical services.  So the key is not look for the best – most are pretty good – but rather the agency that works best for you. If you are a speaker, trainer or consultant we may just be the agency you’re looking for!

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Here‘s how we’ll work to grow your business

UNDERSTAND

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STRATEGIZE

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EXECUTE

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SUPPORT

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We take the time to fully understand  your business model. What is it you do? Who are your clients? Why are they going to give you a big fat check for speaking at their event or training their people?

These are important questions that you need to know. And if you don’t know them, that’s where we’re going to start. By helping you define your message and align it to an audience, we will make you successful.

From there we’ll present you with a number of strategies that will help get you in front of the decision-makers. This may include a:

  • Website makeover
  • Social Media Integration
  • blog writing, newsletters, podcasting
  • Targeted advertising on LinkedIn, Twitter or Facebook
  • Content development

You get the point…

Here’s where the fun begins. After we tell you what needs to be done, we’ll do the hard work for you!

We implement the strategies we’ve come up for you; taking care of the technology and arranging the resources to make what we’ve discussed happen.

Simple as that.

For many clients, this is when the relationship takes off.

Once we have a marketing plan implemented, you can choose to take on the challenge of keeping it going yourself, use your existing staff or you can retain us as your very own marketing department; composing and deploying eblasts, writing blogs, sending out newsletters, producing podcasts and assisting in product development, while helping you create and implement new strategies to make your speaking, consulting or training business grow.

THE CASE STUDY: The Sales Foundry

Summary: Kurt Shaver is one of America’s top social selling experts – focusing on LinkedIn. However, his site was a poor representation of his online brand. It was over 4 years old, and it wasn’t optimized for traffic or sales. Starting from scratch, we completely rebuilt his online presence and expanded his social media footprint to Facebook, YouTube and Twitter. At the same time we employed a search engine optimization strategy to get his content in front of more people.

We were also responsible for developing keynote topics and creating his Social Selling Boot Camp.

Our first step was to rebrand and relaunch Kurt Shaver’s site, The Sales Foundry using WordPress.

In addition to the mechanics of site-building and ongoing maintenance, Kurt has benefited greatly from strategy and implementation process. Including:

  • eBlasts and list development
  • Product development
  • Webinar promotion
  • Online advertising on Twitter, LinkedIn, and Facebook
  • Marketing brainstorming sessions

Social media a a great way to let folks share content. But it’s important to have something worth sharing. Here you will see a quiz that allows folks to do a self assessment for the LinkedIn effectiveness.