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THE CASE STUDY: The Sales Foundry
Summary: Kurt Shaver is one of America’s top social selling experts – focusing on LinkedIn. However, his site was a poor representation of his online brand. It was over 4 years old, and it wasn’t optimized for traffic or sales. Starting from scratch, we completely rebuilt his online presence and expanded his social media footprint to Facebook, YouTube and Twitter. At the same time we employed a search engine optimization strategy to get his content in front of more people.
We were also responsible for developing keynote topics and creating his Social Selling Boot Camp.
Our first step was to rebrand and relaunch Kurt Shaver’s site, The Sales Foundry using WordPress.
In addition to the mechanics of site-building and ongoing maintenance, Kurt has benefited greatly from strategy and implementation process. Including:
- eBlasts and list development
- Product development
- Webinar promotion
- Online advertising on Twitter, LinkedIn, and Facebook
- Marketing brainstorming sessions
Social media a a great way to let folks share content. But it’s important to have something worth sharing. Here you will see a quiz that allows folks to do a self assessment for the LinkedIn effectiveness.