Strike marketing off your list of to-dos

4-pillars-of-marketingProspecting clients is hard enough without having to take care of your own marketing.
If you are a professional speaker, trainer or consultant struggling to master marketing, you are probably wasting time that could be better used prospecting and qualifying clients.

I work with speakers, trainers and consultants who are too busy to do their own marketing, need more strategy than a VA brings to the table, and don't want to add a full time marketing person to the team.

Here are my pillars for your success:



I get to know your business. What is it you do? Who are your clients? Why are they going to give you a big fat check for speaking at their event or training their people?

These are important questions that you need to know. And if you don’t know them, that’s where we're going to start. By helping you define your message and align it to an audience, we will make you successful.


From there I’ll present you with a number of strategies that will help get you in front of the decision-makers. This may include a:

  • Website makeover
  • Social Media Integration
  • Targeted advertising on LinkedIn, Twitter or Facebook
  • Content development

You get the point…


Here’s where the fun begins. After I tell you what needs to be done, I implement the strategy we've come up for you. I take care of the technology and arrange the resources to make what we've discussed happen. Simple as that.


For many clients, this is when the relationship takes off. Once we have a marketing plan implemented, you can choose to take on the challenge of keeping it going yourself, use your existing staff or you can retain me as your very own marketing department; composing and deploying eblasts, writing blogs, sending out newsletters and assisting in product development, while helping you create and implement new strategies to make your speaking or training business grow.

If you are about to publish, read this post on promoting a book, using microsites and autoresponders. We believe this is the way every book should be marketed.


THE CASE STUDY: The Sales Foundry

Summary: Kurt Shaver is one of America's top social selling experts - focusing on LinkedIn. However, his site was a poor representation of his online brand. It was over 4 years old, and it wasn't optimized for traffic or sales. Starting from scratch, we completely rebuilt his online presence and expanded his social media footprint to Facebook, YouTube and Twitter. At the same time we employed a search engine optimization strategy to get his content in front of more people.

We were also responsible for developing keynote topics and creating his Social Selling Boot Camp.

Our first step was to rebrand and relaunch Kurt Shaver’s site, The Sales Foundry using WordPress.

In addition to the mechanics of site-building and ongoing maintenance, Kurt has benefited greatly from strategy and implementation process. Including:

  • eBlasts and list development
  • Product development
  • Webinar promotion
  • Online advertising on Twitter, LinkedIn, and Facebook
  • Marketing brainstorming sessions

Social media a a great way to let folks share content. But it’s important to have something worth sharing. Here you will see a quiz that allows folks to do a self assessment for the LinkedIn effectiveness.