You need a business model more than a new website

If you’ve ever seen the movie Field of Dreams then you’ll be familiar with the mantra “build it and they ...
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Define your audience before you create your message

I was recently at the National Speakers Association annual conference. This year, as I’ve done every year since 2011, I ...
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3 Ways to Avoid Mediocre Marketing Content

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have ...
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Top tools and apps to make you a better writer

Wouldn’t it be great if there were a software program that took your writing and spat out new copy that ...
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“Everybody” is not an acceptable client profile

If you’re an independent consultant, trainer or professional speaker, one of the hardest strategic decisions you need to make is ...
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6 Trends Happening in Content Marketing in 2017

It’s hard to believe that 2017 is almost halfway over. And if you’re a content marketer, you may have a ...
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5 Tips to Help Staff Create Content

Every office has them. People who cannot, for the life of them, write — or write well. And if it’s ...
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How to Make Time for Content Marketing

Time is a precious commodity – especially if you’re an independent consultant. When you bill by the hour or the ...
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3 Questions About Blogging Answered

“You need to blog.” How many times have you heard that line? It’s something I tell clients all the time ...
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Don’t envy your competitors – learn from them!

No matter the industry or field, there is one thing all consultants have in common: competition. And regardless of the ...
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