Elevating Engagement: Let virtual programs enhance your member experience

It’s no secret that associations must adapt and innovate to maintain member engagement and satisfaction. One effective way to achieve this is by offering webinars and lunch and learns as part of their membership benefits. These learning opportunities not only provide valuable knowledge but also foster a sense of community and camaraderie among members.

Investing in virtual events are not only an effective bridge between your “big conferences,” they are also an important tool to warm-up your membership ahead of them!

Convenient Learning Opportunities

Webinars and lunch and learns provide members with convenient access to educational content, without the need for extensive travel or time off from work. These sessions can be easily attended from the comfort of one’s home or office, allowing members to participate without disrupting their daily schedules. By offering these flexible learning opportunities, associations can cater to the needs of busy professionals who may not have the time or resources to attend in-person events.

Cost-Effective Education

Organizing webinars and lunch and learns can be a cost-effective way for associations to provide professional development and educational resources to their members. By leveraging technology and virtual platforms, like Zoom, associations can deliver high-quality content at a fraction of the cost of traditional conferences or workshops. This cost-saving approach allows associations to offer more frequent educational events, enhancing the overall value of membership.

Increased Networking Opportunities

Webinars and lunch and learns offer a unique opportunity for members to network and collaborate with peers in their industry. Through interactive sessions, live Q&A segments, and online discussion forums, attendees can connect with others who share similar interests and challenges. These connections can lead to new business relationships, partnerships, and career opportunities, ultimately adding value to the membership experience.

Some of the technology is truly amazing. I host a monthly networking event myself for my membership community using a platorm called RunTheWorld. We start each event with a short seminar and then the platform matches individual attendees for private on-on-one networking sessions.

Over the last two years I’ve made loads of connections and even made a few friends! Just imagine how this could impact your organization.

Expertise Sharing and Thought Leadership

By hosting webinars and lunch and learns, associations can showcase the internal expertise of members, vendors and thought leaders from around the country. By inviting industry experts and professionals to speak, associations can provide members with access to cutting-edge information and insights. This, in turn, elevates the association’s reputation and enhances the perceived value of membership.

Customizable Content for Diverse Interests

Webinars and lunch and learns can be tailored to address the specific interests and needs of the association’s membership base. By offering a diverse range of topics and formats, associations can cater to various learning preferences and professional backgrounds. This customization ensures that the educational content is relevant and appealing to a wide range of members, increasing overall engagement and satisfaction.

Ongoing Access to Learning Resources

Recorded webinars and lunch and learns can be archived and made available to members for on-demand viewing. This not only allows members who were unable to attend the live event to benefit from the content but also provides an ongoing learning resource for all members. By building a library of educational content, associations can continue to add value to the membership experience long after the event has taken place.

Reducing the membership churn is the goal of every association. You can’t simply rely on one or two live events to keep your members engaged. They expect more and you need to deliver. Scheduling regular virtual events is the simplest way to deliver exception value that won’t break the bank.

If you’re interested in a webinar on engagement for your members – I can help! Just send me a quick note and we’ll create a virtual event everyone will be excited to attend.

7 Strategies for Re-Engaging Remote Employees in the Post-Pandemic Era

The shift to remote work during the pandemic has challenged organizations of all sizes to rethink how they keep their employees engaged and motivated.

Remote work has brought new opportunities for flexibility and autonomy, but it has also brought new challenges, such as isolation, burnout, and disengagement. Keeping remote employees engaged is crucial for maintaining productivity, retention, and morale. Here are some strategies for re-engaging remote employees:

Communicate Regularly and Transparently

Communication is key to keeping remote employees engaged. Regular check-ins, team meetings, and one-on-one meetings can help employees stay connected and feel supported. Be transparent about the company’s goals, expectations, and performance metrics, and involve employees in decision-making and problem-solving. Encourage open and honest feedback and make sure employees know they can voice their concerns without fear of reprisal.

If communication is at the top of your list of skills to develop it should be. Without proper communication, employees start to think of themselves as freelancers and are not going to be as committed to your mission as you need them to be. Worse yet, this disconnect makes it easier for employees to jump ship to competitors.

Foster a Sense of Community

Which brings us to community. Remote work can be isolating, and it’s important to foster a sense of community among remote employees. Encourage team building activities, such as virtual happy hours, game nights, or coffee chats. Celebrate employee milestones and achievements, and create opportunities for employees to share their personal interests and hobbies. Encourage collaboration and cross-functional projects to build a sense of camaraderie and shared purpose.

When I remember back to what kept me at jobs in the past, it wasn’t the pay, but the people. But if you take away the people – then it’s only about the the pay. And that is a tenuous situation when there is always someone willing to pay your best staff a few bucks more.

Provide Opportunities for Learning and Development

Remote employees may feel stagnant in their roles without the same opportunities for learning and development as in-office employees. Provide opportunities for virtual training, workshops, or mentorship programs. Encourage employees to set professional development goals and provide resources to help them achieve those goals. Investing in employee development not only benefits the individual employee but also contributes to the company’s overall success.

Recognize and Reward Employee Contributions

Remote employees may feel undervalued or overlooked without the same opportunities for recognition and reward as in-office employees. Provide regular feedback and recognition for employee contributions, both formally and informally. Consider implementing a rewards program for exceptional performance or milestones. Recognition and reward can go a long way in motivating employees and fostering a sense of accomplishment and pride in their work.

Be Flexible and Accommodating

Remote work provides new opportunities for flexibility and work-life balance, but it also requires a certain level of flexibility and accommodation from employers. Recognize that remote employees may have different schedules, priorities, and needs than in-office employees. Allow for flexible schedules, time off, or accommodations for caregiving responsibilities or other personal needs. Providing a supportive and accommodating work environment can help remote employees feel valued and motivated.

Provide the Right Tools and Resources

Remote employees need the right tools and resources to do their jobs effectively. Ensure that remote employees have access to the necessary software, hardware, and equipment to perform their roles. Provide resources for time management, productivity, and mental health. Invest in cybersecurity measures to protect remote employees and the company’s data.

Encourage Work-Life Balance

Remote work can blur the boundaries between work and personal life, leading to burnout and disengagement. Encourage employees to establish boundaries between work and personal time, such as setting specific work hours or taking regular breaks. Provide resources for stress management and mental health support. Encourage employees to take time off when needed and model healthy work-life balance practices.

The easiest ways to e-engaging remote employees  is not to lose that engagement in the first place. We’re all adjusting to the new normal and the expectations of staff and employers must both be met.

Employers need to makesure their remote employees feel like real staff – not hired guns.

To make sure they stay committed to your mission  – they need to know you are committed to them. In this way a little effort goes a long way.

Simple Ways to Future-Proof Your Assocation

The way we work is rapidly changing and it’s crucial for associations to help members stay ahead of the curve in order to remain competitive and relevant in today’s rapidly evolving marketplace.

With technology advancing at a breakneck pace, the future of work is becoming increasingly uncertain, making it important for associations to deliver programs that show members how to adapt to new trends and position themselves for success.

One of the biggest trends shaping the future of work is the rise of the remote or hybrid office. With the pandemic causing many companies to pivot towards remote work, it’s become clear that spending 5 days a week in a cubicle is not a model that is necessary or preferable for most people. 

But this trend is also impacting how you connect and engage with your members; who are scattered across different locations and may not have the desire or budget to travel for education and events.

Because of this it’s important to invest in online community meetup technology. This technology allows you to connect and engage with your members no matter where they are located, and provides a platform for virtual events and workshops. 

Treating members as a community rather than a commodity requires engagement. And it’s easy than ever to make it happen. 

Another trend is the increasing prevalence of automation and AI. With more and more jobs becoming automated, it’s crucial for associations to equip members with the technical skills they need to succeed. This includes programs focused on emerging technologies, such as artificial intelligence, machine learning, and the Internet of Things, as well as soft skills such as digital communication and project management.

Assisting your members with this technology, helps them stay up-to-date on the latest trends and best practices, while providing them with the skills and knowledge to thrive in increasingly turbulent times. 

Another key aspect of preparing your association for what’s around the corner is just keeping your ear to the ground. Make sure that your leadership is member focused.  What are your members saying? What are their needs? You can’t just deliver another leadership program and think everyone will be happy. 

Do the research and find out where the best opportunities are for you to deliver value so that your membership levels continue to grow. 

Provide your members with valuable insights and resources that will help them stay competitive.

The ground is shifting dramatically in many industries. Staying relevant is the best way to ensure that your association isn’t swept aside. 

You need to invest in online community meetup technology, dedicate resources to finding out  your members’ pain points and continue delivering programs to help them succeed in their markets. If  you don’t do that, what value will your members find and why will they maintain their membership as budget constraints grow? 

In short, your success is tied to that of your members. Focus on the return on their investment by showing them the way to the future.

remote employee engagement

Boosting Productivity and Motivation: 5 Strategies for Engaging Remote Employees

Find your superpower and drive your business forward

What’s your superpower? If you’re an entrepreneur or business owner, good fortune and connections will only take you so far.

At some point your business is going to float or sink because you are better at doing something than someone else.

Maybe it’s something really complicated. But it doesn’t have to be.

I’m a writer. I’ve paid my bills for over 25yrs hacking out content as an employee and then as a marketing guy with his own little agency.

But my superpower isn’t writing. Let’s face it, there are better writers reading this piece right now groaning about how I’ve shot through 5 paragraphs without actually getting to a point.  

My superpower is using my skill as a writer to articulate clients’ value propositions in a way that speaks to their ideal clients.

I don’t just take what they say and clean it up. I go deeper to understand who it is they need to connect with and then make their content relatable to the people who are most likely to hire them.

If I’m going to be really honest I didn’t come by this power because of a radioactive spider bite. But like Peter Parker it did start in high school.  In fact I can trace it back to my experience in drama class.

As a young actor I embraced the Stanislavski Method. If you’re unfamiliar with the term it requires an actor to portray emotions on stage by imagining themselves in the same emotional state as their character.

It was useful on the stage then and it’s useful on the page now.

When I engage with a client I use the same device that got me through Tom Stoppard’s The Real Inspector Hound and Thornton Wilder’s Our Town to put myself in the same head space of the people my clients need to reach and impress.

Over the last 24 months I’ve used this superpower to expand my business and deliver strategic business coaching to independent consultants, trainers and speakers.

I suppose the only real surprise is why it took me so long to see the opportunities right in front of me. I’m a writer and I’ve always been fascinated with other people’s business models. In fact I’ve always done this kind of work with friends in the “the biz.” It’s just that up until now, I didn’t charge for it.

As something that came so easily to me, I didn’t recognize my own value. My own superpower.

So helping fellow business owners articulate a stronger value proposition that resonates with their ideal clients is really a no-brainer service I should have been offering for years.

I show clients how to see their business from the perspective of the people they need to hire them. Once they understand this everything that needs doing becomes much clearer.

The next step is rewriting content and marketing material to align with this new perspective through a series of calls.

Then, because I’m also a tinkerer, I go in and update their websites myself.

I love what I do. It’s always interesting to engage with experts and show them how to market themselves better. But it’s absolutely thrilling when it becomes clear that “they get it.”

What’s your superpower? What special trick do you have that you take for granted but is actually a valuable, marketable skill? How can you leverage this into future business opportunities?

As the year ends, I’m looking forward to doing much more of this type of work. I’d love to talk to you about how this hybrid service of coaching/doing could help your business break big in 2019.

Book a complimentary 15 minutes and let’s talk about what you need.

Breathe new life into old content with these simple plugins



We take the time to understand your business.

Who are your clients?
What do they need?
How can you services improve their lives?



We create a plan that aligns with your goals, bringing together online marketing tools to get your message in front of decision-makers.



We do the hard work by actually implementing the strategy.

This can include:

Product development
Social media marketing
Blog writing
and much more


Ongoing Support

Our monthly clients get 4 hours of marketing support each week. This includes regular blasts, site maintenance , content development, regular strategy sessions and further implementation.