Weaponize Your Content for Sales Leverage your genius to build a more profitable training and consulting business

Is your website still pushing services that no longer have a market?

update your website to service clients during the pandemicTalking about the fast pace of change in the modern world had become a cliche. And I’m as guilty as the next marketing guy for overusing it. So much so that I’ve consciously tried to avoid the term for at least a few years. [EDITOR’S NOTE: A quick site search tells me you’re not very good at it]

But gee whiz! The last couple of months have impacted everyone’s business pretty darn quick!

Entire industries that have either vanished or collapsed since Covid-19 took over the world.

In fact I’m already having discussions with friends, colleagues and competitors about what we did in the “before time” and what we’re going to do in the future. The hard truth is that everyone needs to pivot and pivot quickly to the current situation. Those businesses that are just waiting for everything to “get back to normal” won’t survive. How can they? Zero revenue for 6, 12 or 18 months is not sustainable. Not when others are trying to figure out a way to actually service clients now.

Everything has changed

Nobody knows what the new normal is going to be. But whatever it is – it won’t be the same as it was last year. If you want to thrive in the future you need to be able to keep your head above water now. And that means experimenting with your services and adapting your delivery to whatever the market currently needs. AND THEN MAKING IT CLEAR ON YOUR WEBSITE.

My “before time” business model was helping consultants, speakers and trainers market themselves to get in front of the decision-makers who were most likely to hire them.

Obviously live in-person programs have been wiped from the menu. And with them went a lot of the reason people engaged me.

Like yourself, I had two choices. I could keep beating a dead horse and continue selling a service that no longer had a market or I could adapt.

I chose to adapt. And so should you.

In my case I already had an easy pivot in my back pocket. For the last two years I’ve been helping clients adapt their in-person training into online programs. It’s been a small but growing part of my business. At least it was. Remember when I said that businesses depending on live in-person programs had suddenly become dormant?

 The demand for virtual programs is only going to grow

Once I’d decided to focus on this part of my business the next job was to make sure my current, former and future clients knew this was something I did. I couldn’t simply wait for folks to find the page on my website – I needed to make it front and center.

The first thing I did was to change the homepage of my site to focus exclusively on my ability to help folks turn in-person programs into online experiences. Then I created a free online workshop to talk about how developing online programs was so important to content speakers and trainers AND how they can market it. Go ahead and watch the on-demand replay here.

Now ask yourself – is your website still marketing your “before time” business? Are you still pitching in-person programs to a planet filled with empty rooms?

The time to adapt is now

If I start zipping around to different speaking, training and consulting websites – most of them are still exactly as they were last month. They haven’t changed a word. But the market for these services has. And it will take years to get back to what it was – if it ever does.

If you are a service provider you need to articulate your value in the market as it is – not the market as it was before.

If your content was valuable before, it most likely continues to have value. But the way you deliver that value must change. You must not only adapt in the backend, you need to broadcast that you are open for business and ready to help your clients through this difficult period.

You have a choice. You can prepare for the future or dream about the past. Change your website copy to reflect what you can do for clients now. That will be the bridge to what your business will become when the pandemic recedes and the economy recovers.

Is coronavirus going to kill your live training business? Not if you do this.

cancelled training sessions because of coronavirusI’m not a doctor. And I don’t even watch them on TV. But as a small business owner I take the idea of a global pandemic very seriously – whether it involves zombies or coronavirus.

My business is primarily focused on helping speakers, trainers and consultants connect with, and convert, clients. For most of these folks live, in-person events are the bread and butter that pays for the bread and butter. 

So they are obviously very nervous as the fear factor escalates and the prospect of cancelled events not only seems more likely by the day – it’s actually becoming a reality.

Even Google cancelled it’s biggest event of the year because of the coronavirus bug.

Google isn’t the first and it certainly won’t be the last company or association to suspend or cancel events as nations try to get this virus under control.

So where does this leave small trainers, consultants and speakers whose businesses rely on getting people into a room together?

In a previous article I talked about the 4 reasons everyone should have an online course. I think it’s becoming increasingly evident that there is now a 5th reason – “fearbola.”

“Fearbola” was a term dreamed up in and used extensively by the media during the Ebola panic of 2014-2015. It is the fear of a pandemic. And it’s taking root again in 2020.

Defend yourself against fearbola. 

According to TechJury the e-learning market is projected to be worth $325 billion by 2025.

I’m no Nostradamus. But I’d take a bet that that number is on the low end considering the panic projected by businesses and governments when facing a virus that is nowhere near as deadly as actual ebola. 

Creating an online course or online training program inoculates your business from death by fearbola because it allows you to reach out to existing clients and offer them the same training you would otherwise deliver in person – remotely. 

That sets you apart. 

Another reason to develop these programs is because they are easy and inexpensive to set up and configure. 

I use a software from Flyplugins.com called WP-Courseware and recommend it all the time to clients. 

I love the idea that you can pay a licensing fee once and use it forever. 

It’s also super simple to create and run your courses for clients. If you know how to manage a wordpress website and record something on your phone or computer screen – then you are all set. 

Simply take the program you would otherwise deliver in-person and adapt it as an online presentation. You can keep the same structure, same handouts, same activities. 

And then you wrap everything up with a big ol’ Skype or Zoom call with the whole group.

Think about it. Not only have you cured the fearbola, you have saved yourself the hassle of presenting the same workshop a million different times. The only customization will be the big ol’ wrap up video conference. 

Has that got your mind racing? Are you revving to get started?

Well I’m about to throw a bit of gas on your inspirational fire. 

With WP-Courseware you can create unlimited courses. So there is nothing stopping you from creating a generic version of your training program that doesn’t require a final call or online live discussion. And you can even set it up so that students automatically become affiliates so they have a bit of skin in the game to help you promote it.

So if you are terrified that Covid-19 (coronavirus) is going to infect your business this year, there has never been a better time to move things online. And if you need any help – just let me know. 

Use online training programs to better leverage your genius

build online training programsA while back I wrote an article about why it’s so important to have online training programs as one of the legs supporting your business. It listed 4 reasons that were compelling then – and only make more sense now. After all technology has only improved in the last year and online programs are becoming more and more common. 

Remember a few years back when having a book was a key differentiator for thought leaders?

Well today everyone and their dog has a book. And thanks to the good folks at Amazon those books simultaneously appear in every marketplace on the planet as soon as they are published. 

So what’s a guy (or gal) to do if they want to stand out from the crowd?

Currently thought leaders offering online courses are still few and far between. But that’s going change. Soon. 

Here are a few stats to consider from TechJury:

  • The worldwide e-learning market is projected to be worth $325 Billion in 2025.
  • In 2017, approximately 77% of US corporations used online learning, but 98% planned to incorporate it in their program by 2020. 
  • In 2017, 67% of US companies offered learning opportunities via smartphones.
  • E-learning increases retention rates by 25% to 60%.

Consider the potential for your business if you create online training programs to compliment your other IP.

I was recently chatting to a leadership trainer about how an online course could work as a way to lock in more business from existing clients if she simply forked her half-day workshop into 5 30 minute modules and offered it as an onboarding tool.

One of the big problems with live in-person workshops is that employees are very mobile. And very often the people in the room when you deliver your program may not be there for long. So employee “churn” reduces the long term impact of your training.  

But if you were to create a simple onboarding tool – not only would you be able to increase your fee through a licensing arrangement – you would almost create an element of “vendor lock,” as you become the natural choice for all future workshops because everyone is already familiar with your program!!

When online courses first came about they were clunky, hard to manage and a pain in the butt to set up. But it’s not like that anymore. Tools like WP-CourseWare from Flyplugins.com allow you to pay a small one-time fee and start building right away using your own WordPress site. It even comes with its own shopping cart. 

My online training programs are not onboarding courses. They are marketing programs for consultants, trainers and professional speakers. So everyone who takes one is generally an entrepreneur or working with an entrepreneur in a marketing capacity. 

With my courses I’ve opted to configure them using WP-Courseware and Woocommerce. I did this because it allowed me to leverage some really cool free Woocommerce tools to create affiliate programs and automatically enroll anyone who signs up. This gives every one of my students a little “skin in the game.” And if they like the course, provides them with an incentive to share it out. 

It also allowed me to use a cart abandonment tool that sends out messages to people who drop out of the cart before completing the purchase. It’s all about the infrastructure and the process that runs under the hood. 

If you don’t have a course and you’d like to set one up fast I just released a program called “The Simple, Non-Techie, Guide to Building an Online Course.”  It’s a 40 minute crash course that will help you get up and running fast. If you have any questions about online courses – send me an email or book a call.

public workshop and seminar promotion businsess

Promote a public workshop or seminar more effectively

public workshop and seminar promotion businsessHave you ever organized a public seminar or event?

It’s not easy. Let’s assume you have a great full-day seminar that’s ready to go.

You’ll still need equipment, a venue and some savvy marketing strategies to fill your room and make you a bit of money.

Equipment is easy to rent if you don’t have it. And finding a hotel with a conference room – that will keep the coffee flowing and provide some snacks – shouldn’t be too much trouble.

You should also look at your local BIA or chamber of commerce. A lot of the time they have a boardroom or meeting room that you can get for cheap…or even for free. It certainly costs you nothing to send an email or pick up the phone.

Another venue that folks often don’t think about is the local library. I know in my area, I can book a good sized room in a library for about $30 an hour. And it comes with all the equipment I need to run a seminar or public workshop. If you are doing a half day event you can get away with 4 hours rent – which is less than you’ll likely spend on Facebook Ads.  

 The truth is that getting your event set up and organized is THE EASY PART. It’s getting bums in the seats that is likely going to be your biggest challenge. And that’s where marketing comes in. 

Over the years I’ve been involved with organizing a few marketing campaigns for one and two day seminars.

Here is a quick cheat sheet for professional speakers and consultants who want to try this out, but don’t know where to start.

The first question to ask yourself is how big is your list? Do you have 500 people? 1000? 10,000?

If you’re like most speakers your list is probably made up of connections from all over the world. And even if it’s 100% local, you shouldn’t count on a lot of those people attending. Cost, scheduling and a host of other factors will keep most folks from signing up right away.

So what you should do is think about moving beyond your list, and using some social media and interactive marketing to reach out to a wider audience.

Set Up a Few Free Webinars

Start with a series of free one hour webinars. Send out emails to your list encouraging folks to participate in discussions that are timely, and not coincidentally, happen to relate to what you will be be addressing in your live seminar. I like to use a tool called EasyWebinar.com. 

The great thing about this service is you don’t even have to be there in person! You can pre-record these webinars so you don’t have to turn down real speaking engagements. Click here to learn more about automating your webinars.

With EasyWebinar you can have live links appear as the webinar runs – as you are asking people to sign up for your seminar. At the end you also take a minute to really push the value of the seminar. 

Also, encourage folks to tell friends and colleagues. If your webinars are any good, you should see people signing up all the time. 

After each webinar, send out a follow-up email offering the replay link to those who signed up  – but didn’t make it to the event along with a write-up about the live event. 

Daniel Waas has a great article on setting up your post webinar sequence. 

Topical Videos

This is something professional speakers don’t do enough. Create a series of short videos to go out to your list once a month. Relate the topics of your videos back to your upcoming seminar or event. They don’t have to be long. In fact they should be really short – no longer than 3-5 minutes.

Again at the end of each video, have the date and venue of the upcoming seminar. 

Here’s a pro-tip: Don’t simply upload your videos to YouTube and share the link in social media platforms. LinkedIn, Facebook and Twitter will “like” your videos and give them an additional boost if you upload the files directly to each platform separately. 

Dedicated Seminar Website

Creating a simple WordPress site for your event is a great way to market it – without destroying the brand of your main site. If you’re a professional speaker who works large conferences with audiences made up of middle to senior level management, the last thing you want to do is dilute your main website’s message with single event taking place at the local Holiday Inn.

The website should have all the videos and information about the event, along with ways to register either through a simple plugin or eventbrite.com. It should also be fully integrated into Facebook, Linkedin and Twitter for folks to “share” it.

A blog that’s updated weekly about the topic and the event is also a great idea. Remember, this is a marketing site – not your main showcase – so there is no shame in promoting at every turn. And remember those short videos? They can all be posted to this site.

Social Media for Seminars

One of the great tools that I’ve come across in the last 2 years is Revive Old Posts. It’s a WordPress plugin that automatically re-cycles your pages or posts into social media channels on a frequency that you determine. I have an online marketing course for speakers set up on a subdomain of my main site. I have 6 landing pages on that site that are constantly going out to the world through Facebook, Twitter and LinkedIn pushing the course itself as well as the webinars I use to support and market it. 

Email Marketing for Speakers

This used to be the most important way to reach contacts. But with so much crap showing up in all our inboxes everyday, marketing emails are just as likely to be deleted as read.

But some of them will be read.

Start your campaign months in advance with clear pricing and an early bird discount. Encourage folks to spread the word and join you on Twitter and the Facebook Fan Page. Send it out monthly, then bi-monthly, weekly, and then a few days before the event for last minute attendees.

These are just a few tips. If you are interested in doing your own seminar and want to set some of this up, just let us know.

sales funnel for professional speakers

What does your speaking sales funnel look like?

sales funnel for professional speakers

Speaking is a fantastic career. But like many careers it’s not one job. It takes a lot to make it a real business. 

Many speakers dream of swooping in to do a 45 minute keynote – to a standing ovation of course – and then collecting a big fat check before heading off to the next gig in some glamorous locale. 

If that was the real life of most speakers don’t you think someone would have made a movie about it?

Again, like a lot of careers there is drudgery. Before you land on the stage – you need to find the gigs. Then you need to submit your topics to organizers. And then – when you land the gig – you have to research the audience and make arrangements to travel.

And of course before any of that happens you need to have a working website and generate eye catching and engaging content on a regular basis. 

But let’s say you do everything right, you’re still not going to land every gig. So you need to have a business model that backs up your passion and keeps the money tap flowing.

For a lot of speakers that means training and consulting. I know – this sounds like another job on top of the one you already have. But what if you leveraged one to lead into the other by creating a funnel-based business model?

Keynotes vs. Breakouts

I’ve often talked to speakers – who when I look at their keynotes – they sound an awful lot like a breakout session or vice versa. The two are not interchangeable. But they can be complimentary. 

A keynote is the grand idea. It sets a tone for the day or the whole conference. It inspires, educates and makes the audience excited about everything else that lays ahead. A great keynote can be the beginning of a truly transformational experience. And a lame keynote can leave everyone bored and playing with their phones. 

I’m a big proponent of offering complimentary breakout sessions to go along with your keynotes so you can engage potential clients who enjoyed your keynote and want more. 

A breakout is more instructional and educational. People go to events to learn. And breakout sessions are where this happens. 

Think of your presentations like a funnel

I like to encourage my clients to create complimentary programs. Programs that can be similar enough to belong on the same program and different enough to also work independent of each other. 

The reason I do this is because I want to create funnel opportunities. 

If you have a keynote that is focused, entertaining and inspiring on a grand idea then have a breakout that takes that singular idea and pushes it to a deeper level with some concrete learnings and takeaways.

It’s something you can offer organizers for an additional fee (they will likely still save money by not having to worry about the travel, lodging and administration of another speaker). And because you are already there you can think about it as an audition for the next level of engagement. 

Back to the funnel idea for a minute

Let’s say you have 1000 people in a room for a keynote on topic “A” and you knock it out of the park. Folks are entertained, enthused and interested in learning more. A breakout session may attract a good chunk of those people to learn more about how topic “A” can help them in real, practical terms. 

But that’s not why you’re doing it. What you’re really doing is auditioning for MORE additional paid work.  Just as you have a breakout that supports your keynote – you also should have a half day or full day workshop that goes deeper than the breakout. 

If you can convince a few of the people in your breakout – who are already thrilled with your keynote – to bring you into their organization to do some workshops, your calendar starts to fill up pretty quick and your business becomes a bit more sustainable. 

From the workshop you can follow up with coaching programs, online onboarding programs and more! 

So don’t think of your keynote as the be all and end all of your business. Think of it as the widest possible end of your sales funnel. It’s an opportunity to drive more (and often more profitable) business in the future. 

This is just one of the strategies I talk about in my online program DIY Marketing for Speakers, Trainers and Consultants. If you want to grow your speaker business, you can check it out here.

Maximize the impact of your website

Are you planning a new website or maybe a renovation of your existing one?

Awesome. The best metaphor I’ve come up with is to treat your website like a home.

The first question to ask, is it a fixer-upper or do you need something new? If your current site is a WordPress site then it’s more than likely you can call in the digital equivalent to Mike Holmes to get it updated rather than calling the demolition experts and start from scratch.

But if you are going for the complete new site then you really need to think about the process as if you are building a custom home. Specifically you need to think  about:

  • Architecture
  • Design
  • Plumbing

Your site is the home for your business

If you own a car or a home, you may have tooled around with some very basic maintenance tasks – like changing an oil filter or replacing that little chain connecting the toilet handle to the stopper thing at the bottom the tank.

If you’re patient, enjoy what you’re doing, and have the time to learn to do it right – you can figure out a lot of the basic tasks.

But there is a reason those who work in trades are paid well. They have a deeper understanding of how things work and why they need to be done in certain ways.

Beneath the hood of your car, and behind the walls of your house there are hundreds of connections that have to work if the wheels are going to turn and and the water is going to flow.

Mechanics and plumbers understand these connections.

So how does this relate to your website?

Well if you have a great looking site, it doesn’t mean anything if the functionality to help you convert isn’t there. And if your site isn’t properly connected to social media sites like Facebook, Linkedin, Twitter etc. then your content won’t be flowing efficiently out into the world. In essence if you don’t take into account the architecture, design and plumbing – your site won’t be optimized for success.

So here are the questions everyone needs to ask when looking for a marketing agency to revamp a website:

How is the site going to be built?

Can it “grow” with your business? If you are on a custom design – you won’t have the ability to add in new plugins or extend the functionality as easy as your competitor using WordPress. Are you going to become a victim of “vendor lock”? Is the only person who understands the architecture and coding the person who build it or can you find someone else quickly if they get flakey or get hit by a bus? I can’t say it enough – just use Worpress.

Is it designed for conversion?

A great looking website is fantastic. But don’t mistake looking nice with working well. Make sure that when your site is built, it’s with your customer in mind. Every element is for them  – not you. Give the customers what they need and they will come back. Make sure that you have calls to action EVERYWHERE. Remember , anything that doesn’t push somebody to engage more fully is an obstacle to your success. Eliminate those obstacles in the design.

Are your pipes properly connected?

One of the great things about marketing automation is how well we can integrate content with social media. Creating content that only lives on your website is a wasted opportunity.  It’s never been easier to automatically share your content with LinkedIn, Twitter and FB. I’ve written about automatically recycling your old posts and evergreen webinars. These are the pipes that channel your genius to potential clients on a consistent basis.

Your website is the the “home” of your business. Take care of it. Don’t fall behind in maintenance and be ready to have those dream renos ready to go when you need to expand.

 

 

5 Ways to Structure Content to Work Harder for Your Business

The biggest problem for content creators, who also happen to be experts, is they aren’t writers.

Simple website platforms like WordPress have opened up the world of publishing to anyone with an internet connection. One result of this revolution is everyone who can, now thinks they should. And that, my dear friends, is a terrible assumption.

A few years back I wrote a little piece called Just Because You can, Doesn’t Mean You Should. That particular little charmer was about not giving in to the pressure to use all existing technologies just because they happen to be available.

Blogging is exactly the same. Even if you’re a great writer, trying to capture your thoughts can be a tough slog through a muddy valley.

Writing is a lot harder than it looks

Creating an engaging narrative is not something that comes naturally to most folks. And even those who’ve spent the better part of their lives pumping out a prodigious amount of great work will tell you that it isn’t always easy.

So when I read a post from an expert I can generally tell within a few seconds if I’m going to get to the end.

It’s not meant to be a slag.  Just a reflection of different skillsets.  The biggest giveaway is formality. Nobody should write a blog to impress their 11th Grade English teacher – unless that happens to be your assignment. If so – go at it.

Save your formal writing for essays and business proposals. Blogs are not deserts. They shouldn’t be dry. If your expertise is in business development add some colour. A story. Anything to make what you’re trying to get across come to life.
Robots do read your blog. They just don't buy your stuff. #marketing Click To Tweet

Here are 5 simple steps to organize your blog content for success:

Add and image or video

One of the key indicators for Google is how long people stick around your site. So including compelling images and videos is a great way to improve that metric. Just look at the top of this article. There’s free video that was made using the Lumen5.com app. But more important than impressing Google – most people react better to videos. So your blog content actually becomes more engaging.

Break it up into sections

There is nothing worse than dense text. I once had a client who would literally right 2000 word tomes each week. The content was good. But the medium and presentation was all wrong. Make sure that you break you content into digestible nuggets of genius. Use headings and bullets and numbered lists so folks don’t get lost.

Link out to authoritative sources

When I’m researching a new topic I love lists that come with links to referral sources. So does Google – which is how I find them. When you link to outside sources – not only do search engines recognize it, so do your readers. And that gives what you say added credibility

Write for the reader – not a search engine

Robots do read your blog. They just don’t buy your stuff. Search engines are very smart robots. They index and sort everything on the web. But if you write for them – stuffing keywords and and awkward phases filled with even more keywords into your content – you’ll turn off the real people who are going to be your clients.

Go for more information and less selling

We’re all in sales – I get it. But that doesn’t mean that everything you create should be about you and how awesome your product or service is. Concentrate on what your reader needs and wants from your content more than what you want them to do. Use your content to become more like a trusted resource and thought leader that a shifty sales person.

BONUS

Add a call to action somewhere

You aren’t going to be a shifty sales guy. But you need to pay your bills. Remember to have some sort of CTA on your page. If you look up towards the middle of this blog you’ll see a sign-up for a free online workshop. Go ahead and sign up. It will be well worth your time:-)

How to connect with association executives on LinkedIn

To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get through. It is really quite easy if you are connected to someone that has a large association LinkedIn network like me.

When I present at chapter meetings of the National Speakers Association and when I host my two-day “Selling to Associations Intensives,” I always tell the attendees to connect with me on LinkedIn which will give them second degree access to thousands of association executives and staff. This is truly a no-brainer!

If you pay for the Premium version of LinkedIn and have access the number of second degree connections, that being connected to me gives you, you can grow your association executive connections exponentially. This makes selling to these executives much easier. The paid Premium version of LinkedIn simply allows a greater number (per-month) of searches which is necessary.

I use the “all filters” mechanism to do my searches. Put in the industry “non-profit” and put in the job title “CEO” or “Executive Director” and you’ll be amazed how many association executives appears in the search that you will be second degree connection. To connect to even more association staff like director of communications and others, simply fill the executive director’s or CEO’s association name into the standard (top left) LinkedIn search box. Then when the company’s page (not group) comes up, click on it. When at that page, click on the “company employees” and you’ll see how many you are already second degree to and connect with them—using your pre-written standard request to connect.

I have a standard request to connect (for second degree connections) in a Word Doc that I simply cut and paste. I always type their first name in to personalize it:

I’d appreciate connecting with you. I’m the CEO of a small non-profit & the author of several books including “The ROI of Membership” & “Developing Strategic Alliances”. Growing our connections, I believe, will be mutually beneficial. Thanks, Ed Rigsbee, CAE

After the association person connects with me I follow up with:

Thanks so much for the connection. If I can ever be a resource, please let me know what I can do for you.

If you are interested, and/or would like to share access with your board… articles adapted from my book, “The ROI of Membership” are available at http://rigsbee.com/articles/association-growth/ and articles from my several books on developing strategic alliances are available at https://rigsbee.com/articles/strategic-alliance-success/

Please feel free to help yourself for personal use or publication.

And, if you ever need a speaker on the topics…please keep me in mind. All the best, Ed Rigsbee, CAE

The key is to notice that I’m not directly selling but rather making relationship bank deposits and the very last line above is a soft-sell letting them know I’m a speaker. From this point on, I have several different strategies based on a number of factors. However, this method should give you a jump-start and is to be used in conjunction with my telephone calling strategy—not in replacement of calling.

EDITORS NOTE:

If you want to really grow the association side of your business – you really need to check out Ed’s Selling to Associations Intensive in Las Vegas. 

He gave me a code for you to save $200 off the registration. Just use coupon code: Web200

Use Instagram Stories to Get More Followers

Without the shadow of a doubt, one of the most important social networks on the internet is currently Instagram. With more than 1 billion monthly active users, Instagram is a great chance to attract people and increase your sales.

Thousands of tricks, tips, advice, etc. have been published for social media marketers to grow their customers. But, Stories is an exception among all applications and features for this purpose. With this user-fiend feature, more than 500,000 people can catch up with their friends each day and also follow their desired brands.

So, please follow this simple instruction below to be able to gain more followers via this free feature.

Use Analytical Data

You should track your followers’ behavior and analyze the numbers if you want to attract more audience. There are some applications like Instagram Analytics that can help you to find your strengths and weakness. 

So, via these analytical data, a brand can choose the best advertisements to pay for and use the best tricks to attract followers.

In addition to tracking your users, you will be able to adopt a compatible approach with your likes, engagement, audience, etc.

Use “Sticker” and “Hashtag”

Stickers are like wildfire which can open the obstacles and easily bring to you many more followers, likes, and comments. 

You should set aside enough time to choose various kinds of stickers that can attract the target audience. Remember that there are millions of stickers on the net, and you had better avoid using them carelessly.

Consider these tips to select better stickers and easily boost your followers:

Locality: People always like the city and country where they are born in. So, be sure to tag where you are when making a story. Also, mention the local, national, or even international events in your stories to attract different people.

Use Hashtag: This feature can easily be used to make your page and messages more famous and in the public eyes. Hashtags (#) have been used on Twitter at first. But now, they are more prevalent on Instagram. Try to create new Hashtags that are unique and also a symbol for your brand. 

Use Mention Sticker: If you mention people especially youngsters in your stories, others will try to interact with you to be seen as well. 

Create Original Multi-Media

You have to be able to present something new and attractive if you like to encourage your followers to check your page frequently and also catch new followers.

Multi-Media contents are the best way to show your creativity to your audience. Stories is one of the best features which allow you to release these contents as fast as you can.

Pictures, videos, and gifs are the most interesting types of content on Instagram or even other social networks. There is a linear relationship between your visitors and the numbers of these contents you share.

For example, there are numerous influencers on Instagram who have been able to gain millions of followers by carefully using this technique. Some of them sell their page to other businesses in the same niche.

Of course, never forget to be creative and always use the feedback from your followers to make more attractive multi-media.

Use Polls

A recently added feature to Instagram will provide you with polls in your Stories. Using this interesting feature you can get feedback on any content you want. Subsequently, you have the opportunity to prevent wasting money, time and energy on your product and services.

Remember that many people do not like long questions and polls. So, you can set aside a weekly period to ask questions or get polls that followers can easily take part in.

Take Advantage of Available Content

To be honest, it is hard to invent diverse texts, pics, videos, etc. to satisfy the needs of your followers. So, use paraphrasing techniques to regenerate contents from other relevant social media pages. You should abide by copyright and refer to other pages in your post. 

You can see high-quality content that matches your product with a simple search on the internet. Also, numerous available apps can download Instagram images and save them to your camera. It will give you the chance to easily reposting them.

More easily, you can use your own followers’ content to share and kill two birds with a single stone. First, having more diverse content on your page which are user-friend and subsequently can attract more followers. Second, making your followers happy about having a significant contribution to your page.

Conclusion

Successful companies on Instagram are prosperous because they are not the same as yesterday. Change during time is inevitable and Instagram and your Stories are not an exception.

To encourage your followers to keep visiting your stories, you should have brand-new ideas. Bear in mind that none of the above techniques can help you if you stagnate. So, be active and creative in using new ideas.