Maximize the impact of your website

Are you planning a new website or maybe a renovation of your existing one?

Awesome. The best metaphor I’ve come up with is to treat your website like a home.

The first question to ask, is it a fixer-upper or do you need something new? If your current site is a WordPress site then it’s more than likely you can call in the digital equivalent to Mike Holmes to get it updated rather than calling the demolition experts and start from scratch.

But if you are going for the complete new site then you really need to think about the process as if you are building a custom home. Specifically you need to think  about:

  • Architecture
  • Design
  • Plumbing

Your site is the home for your business

If you own a car or a home, you may have tooled around with some very basic maintenance tasks – like changing an oil filter or replacing that little chain connecting the toilet handle to the stopper thing at the bottom the tank.

If you’re patient, enjoy what you’re doing, and have the time to learn to do it right – you can figure out a lot of the basic tasks.

But there is a reason those who work in trades are paid well. They have a deeper understanding of how things work and why they need to be done in certain ways.

Beneath the hood of your car, and behind the walls of your house there are hundreds of connections that have to work if the wheels are going to turn and and the water is going to flow.

Mechanics and plumbers understand these connections.

So how does this relate to your website?

Well if you have a great looking site, it doesn’t mean anything if the functionality to help you convert isn’t there. And if your site isn’t properly connected to social media sites like Facebook, Linkedin, Twitter etc. then your content won’t be flowing efficiently out into the world. In essence if you don’t take into account the architecture, design and plumbing – your site won’t be optimized for success.

So here are the questions everyone needs to ask when looking for a marketing agency to revamp a website:

How is the site going to be built?

Can it “grow” with your business? If you are on a custom design – you won’t have the ability to add in new plugins or extend the functionality as easy as your competitor using WordPress. Are you going to become a victim of “vendor lock”? Is the only person who understands the architecture and coding the person who build it or can you find someone else quickly if they get flakey or get hit by a bus? I can’t say it enough – just use Worpress.

Is it designed for conversion?

A great looking website is fantastic. But don’t mistake looking nice with working well. Make sure that when your site is built, it’s with your customer in mind. Every element is for them  – not you. Give the customers what they need and they will come back. Make sure that you have calls to action EVERYWHERE. Remember , anything that doesn’t push somebody to engage more fully is an obstacle to your success. Eliminate those obstacles in the design.

Are your pipes properly connected?

One of the great things about marketing automation is how well we can integrate content with social media. Creating content that only lives on your website is a wasted opportunity.  It’s never been easier to automatically share your content with LinkedIn, Twitter and FB. I’ve written about automatically recycling your old posts and evergreen webinars. These are the pipes that channel your genius to potential clients on a consistent basis.

Your website is the the “home” of your business. Take care of it. Don’t fall behind in maintenance and be ready to have those dream renos ready to go when you need to expand.

 

 

5 Ways to Structure Content to Work Harder for Your Business

The biggest problem for content creators, who also happen to be experts, is they aren’t writers.

Simple website platforms like WordPress have opened up the world of publishing to anyone with an internet connection. One result of this revolution is everyone who can, now thinks they should. And that, my dear friends, is a terrible assumption.

A few years back I wrote a little piece called Just Because You can, Doesn’t Mean You Should. That particular little charmer was about not giving in to the pressure to use all existing technologies just because they happen to be available.

Blogging is exactly the same. Even if you’re a great writer, trying to capture your thoughts can be a tough slog through a muddy valley.

Writing is a lot harder than it looks

Creating an engaging narrative is not something that comes naturally to most folks. And even those who’ve spent the better part of their lives pumping out a prodigious amount of great work will tell you that it isn’t always easy.

So when I read a post from an expert I can generally tell within a few seconds if I’m going to get to the end.

It’s not meant to be a slag.  Just a reflection of different skillsets.  The biggest giveaway is formality. Nobody should write a blog to impress their 11th Grade English teacher – unless that happens to be your assignment. If so – go at it.

Save your formal writing for essays and business proposals. Blogs are not deserts. They shouldn’t be dry. If your expertise is in business development add some colour. A story. Anything to make what you’re trying to get across come to life.
Robots do read your blog. They just don't buy your stuff. #marketing Click To Tweet

Here are 5 simple steps to organize your blog content for success:

Add and image or video

One of the key indicators for Google is how long people stick around your site. So including compelling images and videos is a great way to improve that metric. Just look at the top of this article. There’s free video that was made using the Lumen5.com app. But more important than impressing Google – most people react better to videos. So your blog content actually becomes more engaging.

Break it up into sections

There is nothing worse than dense text. I once had a client who would literally right 2000 word tomes each week. The content was good. But the medium and presentation was all wrong. Make sure that you break you content into digestible nuggets of genius. Use headings and bullets and numbered lists so folks don’t get lost.

Link out to authoritative sources

When I’m researching a new topic I love lists that come with links to referral sources. So does Google – which is how I find them. When you link to outside sources – not only do search engines recognize it, so do your readers. And that gives what you say added credibility

Write for the reader – not a search engine

Robots do read your blog. They just don’t buy your stuff. Search engines are very smart robots. They index and sort everything on the web. But if you write for them – stuffing keywords and and awkward phases filled with even more keywords into your content – you’ll turn off the real people who are going to be your clients.

Go for more information and less selling

We’re all in sales – I get it. But that doesn’t mean that everything you create should be about you and how awesome your product or service is. Concentrate on what your reader needs and wants from your content more than what you want them to do. Use your content to become more like a trusted resource and thought leader that a shifty sales person.

BONUS

Add a call to action somewhere

You aren’t going to be a shifty sales guy. But you need to pay your bills. Remember to have some sort of CTA on your page. If you look up towards the middle of this blog you’ll see a sign-up for a free online workshop. Go ahead and sign up. It will be well worth your time:-)

How to connect with association executives on LinkedIn

To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get through. It is really quite easy if you are connected to someone that has a large association LinkedIn network like me.

When I present at chapter meetings of the National Speakers Association and when I host my two-day “Selling to Associations Intensives,” I always tell the attendees to connect with me on LinkedIn which will give them second degree access to thousands of association executives and staff. This is truly a no-brainer!

If you pay for the Premium version of LinkedIn and have access the number of second degree connections, that being connected to me gives you, you can grow your association executive connections exponentially. This makes selling to these executives much easier. The paid Premium version of LinkedIn simply allows a greater number (per-month) of searches which is necessary.

I use the “all filters” mechanism to do my searches. Put in the industry “non-profit” and put in the job title “CEO” or “Executive Director” and you’ll be amazed how many association executives appears in the search that you will be second degree connection. To connect to even more association staff like director of communications and others, simply fill the executive director’s or CEO’s association name into the standard (top left) LinkedIn search box. Then when the company’s page (not group) comes up, click on it. When at that page, click on the “company employees” and you’ll see how many you are already second degree to and connect with them—using your pre-written standard request to connect.

I have a standard request to connect (for second degree connections) in a Word Doc that I simply cut and paste. I always type their first name in to personalize it:

I’d appreciate connecting with you. I’m the CEO of a small non-profit & the author of several books including “The ROI of Membership” & “Developing Strategic Alliances”. Growing our connections, I believe, will be mutually beneficial. Thanks, Ed Rigsbee, CAE

After the association person connects with me I follow up with:

Thanks so much for the connection. If I can ever be a resource, please let me know what I can do for you.

If you are interested, and/or would like to share access with your board… articles adapted from my book, “The ROI of Membership” are available at http://rigsbee.com/articles/association-growth/ and articles from my several books on developing strategic alliances are available at https://rigsbee.com/articles/strategic-alliance-success/

Please feel free to help yourself for personal use or publication.

And, if you ever need a speaker on the topics…please keep me in mind. All the best, Ed Rigsbee, CAE

The key is to notice that I’m not directly selling but rather making relationship bank deposits and the very last line above is a soft-sell letting them know I’m a speaker. From this point on, I have several different strategies based on a number of factors. However, this method should give you a jump-start and is to be used in conjunction with my telephone calling strategy—not in replacement of calling.

EDITORS NOTE:

If you want to really grow the association side of your business – you really need to check out Ed’s Selling to Associations Intensive in Las Vegas. 

He gave me a code for you to save $200 off the registration. Just use coupon code: Web200

Use Instagram Stories to Get More Followers

Without the shadow of a doubt, one of the most important social networks on the internet is currently Instagram. With more than 1 billion monthly active users, Instagram is a great chance to attract people and increase your sales.

Thousands of tricks, tips, advice, etc. have been published for social media marketers to grow their customers. But, Stories is an exception among all applications and features for this purpose. With this user-fiend feature, more than 500,000 people can catch up with their friends each day and also follow their desired brands.

So, please follow this simple instruction below to be able to gain more followers via this free feature.

Use Analytical Data

You should track your followers’ behavior and analyze the numbers if you want to attract more audience. There are some applications like Instagram Analytics that can help you to find your strengths and weakness. 

So, via these analytical data, a brand can choose the best advertisements to pay for and use the best tricks to attract followers.

In addition to tracking your users, you will be able to adopt a compatible approach with your likes, engagement, audience, etc.

Use “Sticker” and “Hashtag”

Stickers are like wildfire which can open the obstacles and easily bring to you many more followers, likes, and comments. 

You should set aside enough time to choose various kinds of stickers that can attract the target audience. Remember that there are millions of stickers on the net, and you had better avoid using them carelessly.

Consider these tips to select better stickers and easily boost your followers:

Locality: People always like the city and country where they are born in. So, be sure to tag where you are when making a story. Also, mention the local, national, or even international events in your stories to attract different people.

Use Hashtag: This feature can easily be used to make your page and messages more famous and in the public eyes. Hashtags (#) have been used on Twitter at first. But now, they are more prevalent on Instagram. Try to create new Hashtags that are unique and also a symbol for your brand. 

Use Mention Sticker: If you mention people especially youngsters in your stories, others will try to interact with you to be seen as well. 

Create Original Multi-Media

You have to be able to present something new and attractive if you like to encourage your followers to check your page frequently and also catch new followers.

Multi-Media contents are the best way to show your creativity to your audience. Stories is one of the best features which allow you to release these contents as fast as you can.

Pictures, videos, and gifs are the most interesting types of content on Instagram or even other social networks. There is a linear relationship between your visitors and the numbers of these contents you share.

For example, there are numerous influencers on Instagram who have been able to gain millions of followers by carefully using this technique. Some of them sell their page to other businesses in the same niche.

Of course, never forget to be creative and always use the feedback from your followers to make more attractive multi-media.

Use Polls

A recently added feature to Instagram will provide you with polls in your Stories. Using this interesting feature you can get feedback on any content you want. Subsequently, you have the opportunity to prevent wasting money, time and energy on your product and services.

Remember that many people do not like long questions and polls. So, you can set aside a weekly period to ask questions or get polls that followers can easily take part in.

Take Advantage of Available Content

To be honest, it is hard to invent diverse texts, pics, videos, etc. to satisfy the needs of your followers. So, use paraphrasing techniques to regenerate contents from other relevant social media pages. You should abide by copyright and refer to other pages in your post. 

You can see high-quality content that matches your product with a simple search on the internet. Also, numerous available apps can download Instagram images and save them to your camera. It will give you the chance to easily reposting them.

More easily, you can use your own followers’ content to share and kill two birds with a single stone. First, having more diverse content on your page which are user-friend and subsequently can attract more followers. Second, making your followers happy about having a significant contribution to your page.

Conclusion

Successful companies on Instagram are prosperous because they are not the same as yesterday. Change during time is inevitable and Instagram and your Stories are not an exception.

To encourage your followers to keep visiting your stories, you should have brand-new ideas. Bear in mind that none of the above techniques can help you if you stagnate. So, be active and creative in using new ideas.

Evergreen Webinars: Turn your old content into new business

Have you ever hosted a webinar? Whether it’s for a current client, or for a vast pool of potential clients, if you are a consultant or trainer webinars are one of the simplest ways to convey value, demonstrate your expertise and market your business. 

According to GoToWebinar 76% of B2B buyers have used webinars in the past 12 months to make a purchase decision. And people who sign up are willing to give you almost an hour of their time. That’s a huge window to make a case for your business. 

But running a new webinar every month can be exhausting – especially if you don’t have a huge list to market to. So how do you get past the heartbreak of 5 registrants for an event you’ve put a lot of effort into creating and promoting?

Why not turn your amazing one time webinar into an evergreen event that will perform for you morning, noon and night 24/7, 365 days a year?

Not every event has to be a live event

That’s right, you don’t have to deliver your webinars in real time. You can record them. 

Last year I delivered a webinar to a local chapter of the National Speakers Association. My intention was always to record it and post it to a landing page with some Calls to Action to catch the folks who couldn’t make it. About halfway through I realized that I hadn’t hit record. 

When the Q and A portion was over and the webinar ended – I didn’t have a recording to share. So I used my trusty MacBook and went through the webinar again using the screen recorder on Quicktime. 

Maybe it was because everything was still fresh in my mind or maybe it was because I wasn’t worried about screwing anything up or dropping an f bomb in front of a large group – but the recording turned out better than the live presentation. 

I’ve used that recording many times since then as a way to promote my business. 

So how does that story work with creating your evergreen webinar? I recently started working with a client who is using EasyWebinar.com to host evergreen webinars to present canned programs as if they were live events!

What I like about this approach is:

  1. Folks have to go through and register to watch the content (grow your list)
  2. There are custom scheduling options 
  3. It comes with notifications for both before and after the webinar
  4. It has actual links to Calls to Actions that appear at specific times you choose during the presentation

If you have a webinar that you’ve presented numerous times live – wouldn’t it make sense to automate that content and include CTAs that drive revenue?

You don’t need a huge mailing list

I use my webinar to promote my online course (DIY Marketing for Consultants, Trainers and Professional Speakers). If you get to the end of it there’s a code for 50% off. I’m confident the content is strong enough that most people are going to stick around. 

But what if you don’t already have a huge list to promote your webinar?

This is a huge stumbling block for most people – they simply don’t have a list of thousands of emails to use for marketing. 

The other week I came across an article from my favourite online marketing resource – Neil Patel – talking about how he used a combination of two different kinds of Facebook ads to drive people to his webinars. 

The quick and dirty synopsis is that he has a set of ads that promote content related to his webinar set to increase engagement. Then he used a custom audience built around anyone who had engaged with his FB page or any post in the last year. 

The thinking is that those who have already engaged with your content are already primed for your funnel – so it’s worth marketing specifically to them. 

It’s a great article and it walks you step by step through the process of setting up the ads. Click here to read it (and bookmark it!)

Another trick I’ve used is to repurpose the Ad Inserter plugin on my WordPress site to insert a registration box after the 4th paragraph of every blog post. 

Those posts are shared out multiple times a day to various social media platforms using a tool called Revive Old Posts.

It’s not hard to get started

So what are your next steps?

  1. Record a new webinar with distinct calls to action for your products and services
  2. Set it up in EasyWebinar.com as an evergreen webinar
  3. Create some engaging ads on FB using content related to the webinar
  4. Use custom audience ads to send people to your webinar. 

Your amazing content is the key to building credibility and attracting more business. So having it work for you all day, every day, just makes sense. And an evergreen webinar can really move the needle if you just give it a try.

You Can Do it! DIY marketing strategies to build your business

I recently attended the National Speakers Association’s annual Influence Conference. 

During my time there I had 3 speaking spots. 

As one of my core strategies for clients is to reduce, reuse and recycle content, it would be silly for me not to “walk the walk.”

So I set up my camera and mic before each session to record everything with the intention of releasing it to the world  to build credibility with my ideal clients. 

This first session was called DIY Marketing for Speakers. 

Let’s be clear: Being an expert is not enough to get you hired. This session was created  for speakers, trainers and consultants who want to learn how to market themselves better using free tools and strategies designed to get them in front of more of their ideal clients.

Some of the things I covered in the session include:

  • How to refine your business model based on your ideal clients
  • How to create a compelling value statement
  • Killer content hacks to enhance your credibility
  • Social media advice that doesn’t waste your time
  • Shortcuts to turn your knowledge into products

If you find this video helpful, then please go ahead and share it with your colleagues. And if you want to go a little deeper into your own marketing, book a few minutes with me. 

 

professional-marketing-for-speakers-and-consultants

How professional speakers earn $10,000 a gig


Here’s the short answer: You’ll earn $10,000 when you convince someone you’re worth $10,000.

“So what do you speak about?”

That’s the way I start almost every conversation I have with speakers I meet at National Speakers Association Conventions.

After listening to each speaker give me their elevator pitch, I get down to business.

“I like what you’re saying,” I begin. “It makes sense to me. I would really love to pay you $10,000 to come and speak at my conference. But I need to know what the return on investment is going to be so I can justify the cost to my CFO.”

See what I did there? I immediately asked the tough question. What is the ROI?

I’ve spoken to some really fascinating people about many different topics over the years. But almost without fail when I mention the $10,000 number eyes glaze over.

The point I want to make right out of the gate is that it doesn’t matter how much you believe in the value of your content, you need to be able to prove that value to the people who hire you.

Here’s the thing, this discussion is exactly the same if the number is $1000 or $40,000. People want to know the money they invest in a speaker will show some sort of return.

Shockingly, the ROI question is one that very few people seem to have a good answer for.

There’s usually a lot of soft talk about employee morale, increased sales and happy workplaces – but that doesn’t really differentiate one speaker from another in a crowded market.

It doesn’t matter how much you believe in the value of your content, you need to prove it to the people who hire you. Click To Tweet

What speakers need to have is a strong statement; something that backs up the business case for bringing them in (and earning that $10,000 fee).

Give yourself a minute before going down through the next couple of paragraphs. Think about what the specific ROI will be for a company or conference if it hires you to speak at an event.

I don’t want to pick on anyone in particular. So I’m just going to make up a general persona to run through one discussion I had.

Me: So what do you speak about?

Speaker: I’m “The Communicator.”

Me: Okay. What do you speak about?

Speaker: I teach sales teams how to communicate effectively with clients.

Me: Hmmm? So who hires you? And why would they pay you $10,000 to speak?

Speaker: I make salespeople more effective in communications. That makes them better sales people.

I knew what he was trying to say. But I didn’t really think he was making a good case. So I suggested the following:

Every team has that ONE sales person. He or she is able to have great conversations with anyone in a room. What I do is turn every member of your sales team into “that guy.” Now think about how much more revenue your company would generate if every person on your sales team was producing at that level.

Sounds a lot better than “I’m the communicator.”

What speakers really need is to not only find their value proposition. They need to be able to articulate it in a way that fires up the client’s imagination.

Figure out how to do that and you’ll never be short of work.

5 LinkedIn Tips for Consultants

LinkedIn is a social media platform that’s been created specifically for business people to connect and use as a forum for sharing ideas, prospecting, and finding job seekers. According recent statistics, LinkedIn has 500 million users, with more being added every second.

And, it’s estimated that 40% are active on the site every day. This is one of the reasons that consultants should be taking advantage of LinkedIn, as it’s the perfect place to make sure people you connect with know what you can offer them.

So, the key for consultants is maximizing LinkedIn properly. Below are 5 steps that consultants can utilize to help generate leads and create a positive and strong reputation for their business:

Strengthen Your Headline

Take a look at the line of words under your name — what does it say about you? This is what most people see when doing a search and reviewing profiles, even if they don’t click  into your profile. Use as few words as possible to describe your value.  Do you help companies create a business strategy? Do you advise organizations on how to implement better operations?

This Hubspot post has tips and examples of good headlines that you can use as inspiration.

Tell Your Story

Once you’ve created a strong headline, it’s time to take a look at the summary. This is a chance to tell your story and provide people with information about what it’s like to work with you. A summary can be several paragraphs, but make sure to pay special attention to the first 35 words. The first 35 words are what people see before they click the ‘see more’ button.

“If you have any articles, SlideShares, or blog posts you’re proud of, upload them as media,” says Melissa Williams, a content marketing specialist at Yesware. Her blog post provides tips for making your summary strong and impactful.

Use LinkedIn Publishing

If you don’t have your own content to share yet, you can utilize LinkedIn Publishing. LinkedIn Publishing lets you write and post articles. You can choose subjects that will be interesting to your audience and will position you as an expert. You can also use their publishing platform to repost articles from your own website. “Posting on LinkedIn Publishing gives you exposure to a different audience. And, you squeeze more juice out of your content,” says Michelle Messenger Garrett, a writer and PR consultant. Tip: always include an image when you upload content.

Dive into LinkedIn Groups

LinkedIn groups is a great way to connect with people and build your credibility. Seek out groups that you find interesting and can contribute to. Being a part of groups also makes sure that you’re in the loop with current news in your industry. Don’t forget to like, comment, and share posts that you find important or interesting. These posts will also show up on your profile and add to your activity in people’s feeds.

Share Good News

Besides sharing your own content and engaging with people, you can use LinkedIn to let your network know what you’re doing and creating. Awards, speaking engagements, and even a volunteer work would all make good LinkedIn announcements. Plus, it shows how well rounded you are.

LinkedIn can be overwhelming to a new user, but don’t let it intimidate you. There are so many ways to use it as a tool to help growth your network and connect with other professionals and prospects. With a little effort, your profile will act as a billboard and start funneling leads into your pipeline.

Do you want to build a huge list? Here’s how you do it.

If you put time and effort into creating valuable content, it makes sense that you want to have an audience to share it with. Having a strong and quality list allows you to cast a big net every time you send an email.

But growing your list, and maintaining that growth, is not something that happens without getting your hands dirty. You need to put in the time — just as you do with content creation — if you want to build a list with quality subscribers.

There are a few reasons why it’s important to have a strong email list:

  • It’s something you own
  • Having access to someone’s inbox is an easier way to get their attention over social media
  • It’s a cheap and proven way to stay in front of leads while also building a following
  • You can organize lists so that it’s easy and simple to send the right kind of messages to the right audience

Those are just a few of the many reasons why email lists are beneficial. In a nutshell, it’s a list of people who want to receive your content. They tend to be loyal, and a loyal foundation of readers can go a long way in building your brand.

Here are 10 proven methods of growing and maintaining an email list:

  1. Make it simple to sign up: allow interested people to sign up for your list easily, with a basic form that’s available on all pages of your site.
  2. Offer something valuable: give them the information they want as well as additional resources they didn’t realize they needed.
  3. Personalize the experience: send a welcome email to new subscribers and code the email so that it uses their name. Let them know you’re excited to have them and look forward to being able to communicate.
  4. Use CTA’s: you can use a call-to-action at the end of blog posts, social media media, and more to remind people that they can continue to enjoy your content by signing up.
  5. Allow people to Opt-Out: nothing is more frustrating than wanting to unsubscribe from a list but not being able to. Or, having to take many steps to do it. Allow people to leave if they want to, and make sure it’s an simple experience.
  6. Make it easy to share your emails: include social sharing buttons and ‘email to a friend’ button in your email templates, so that readers can share without putting in too much work.
  7. Add a CTA to your Facebook Business Page:  let the CTA button take interested followers to a place where they can subscribe.
  8. Test different copy: also called a split test, use different versions of content to see what generates the most subscribers. You can test different layouts and graphics as well.
  9. Guest blog: if you provide content to other sites and outlets, always include a CTA that will lead people to subscribe. Chances are, if they liked reading your article, they will be interested in keeping up with you.
  10. Collect emails: it’s a bit old school, but collect emails from events, trade shows, joint marketing efforts, etc. As long as you collect the email and interested parties know they are agreeing to be added to a list, this a good way to get people you meet offline to become online connects.

So, go forth and list build! It doesn’t happen overnight but it’s worth the effort you put in. You never know when someone will be ready to reach out and utilize your services, so stay top of mind and in their inbox!

Simple Ways to Promote Your Webinar

So you’ve created and planned a webinar around a topic that you feel passionate about. You might want to pat yourself on the back, but there is still some work ahead of you.  Now it’s time to get the word out and have people show up. Without the proper marketing, you won’t achieve the audience you deserve.

Step one is to get people to register for your webinar, and that means you’ll need a place for them to go. Before you start promoting the webinar, create an optimized landing page with all the necessary points, including:

  • Information about what the webinar will be about and what participants can expect to learn
  • Date and time of the webinar
  • Who will be presenting and speaking
  • A form where people can register

Once your landing page is setup, you have to make ensure the rest of the funnel flows smoothly.

What should happen after they register? Well, it’s mostly up to you, but having registrants receive a thank you page confirming that they’ve successfully registered for their spot is a recommended next step. And, if you’re plans can honor a little flexibility, ask if they have any questions that they would like you to cover. Besides taking them to a thank you page, make sure you also send a confirmation email with the time, date, and link to join the webinar. You want to make it as easy as possible for registrants to remember the information.

Below are some other ways to market your webinar once you have your landing page in place.

  1. Promote it on a Hello Bar: A Hello Bar has been proven to be very successful in increasing lead generation. It usually enters your site across the top of the screen and spans the full width of your browser. Depending on the setup, you can even put a sentence or two with a link or CTA to the page you want the prospect to visit. It’s highly recommended to test this out.
  2. Webinar Listing Sites: There are webinar listing sites that let people promote their webinar. Some examples are tellonline.org and webinarbase.com. They only require a few steps to get your webinar up on their sites for free.
  3. Email Signature Promotion: This is super easy and you should do it anytime you are promoting an event.  Add your webinar landing page URL right into your email signature. If you email a lot on a daily basis (which we’re assuming you do), this is a great way to spread the word.
  4. Write a Blog Article: You’re reading one now, so you know the power first hand. Write a blog article about your webinar topic, and provide just enough information to get people interested. Include a sign up form on the page, or link them to your landing page. Blog articles are easily shareable on social media too.

Here are a few more ideas to successfully promote your webinar and gain a larger audience:

  • Attach a Lead Magnet
  • Start an Email Campaign
  • Build Interest on Social Media
  • Use the Help of an Influencer
  • Use Paid Ads

You took the time to create a webinar in an effort to teach people and build your reputation as an expert, so make sure you put in the time to market it properly.