Entries by Zachary Houle

Five Tips to Make Your Content Engaging

So you think you’re an expert? You probably are. Still, when it comes to sharing content with people by blogging, many experts stumble out of the gate. In fact, author and blogger Gary Vaynerchuk once said that “99.5 percent of the people that walk around and say they are a social media experts or gurus […]

5 Tested Ways to Get More Out of Your Web Content

Everyone wants to get the best bang for their marketing buck. And everyone wants their content to achieve something, whatever that something is. Sadly, you can hear the sounds of crickets chirping on most websites and blogs. Why? They weren’t strategic enough in how to position their content or making it work in the way they want […]

How to Get Your Content Seen By People

Let’s face it: getting your content seen by people is hard. You have a lot of competition. There are 59.3 million blog posts written on WordPress each month alone. That works out to about two million per day. Realistically, a lot of these posts are not going to get very much, if any, traffic. So […]

What should you do when your blog doesn’t convert?

You have a blog. That’s great. There’s just one problem. You don’t know what to do with it, and it shows because you’re seeing no conversions. So what do you do if you have a fair amount of pageviews – and that’s a big if – and you find visitors bouncing out long before your […]

5 Tried and True Ways to Increase Your Blog’s Search Ranking

If you have a marketing blog, you’ll know the importance of ranking high in Google and other search engines. It is, after all, how most people are probably going to find you. The question is, how do you do this — especially if you have a new blog? Well, the answer isn’t easy: you may, […]

Top tools and apps to make you a better writer

Wouldn’t it be great if there were a software program that took your writing and spat out new copy that was Pulitzer worthy? Sadly, such a program doesn’t exist. However, there are tools and apps out there that can make you a smarter writer – and possibly a better one. The emphasis is on smarter […]

6 Trends Happening in Content Marketing in 2017

It’s hard to believe that 2017 is almost halfway over. And if you’re a content marketer, you may have a sinking feeling that you’re already falling behind. So what should you be paying attention to? This article will look at some of the things that have been dominating marketing headlines this year and will continue […]

5 Tips to Help Staff Create Content

Every office has them. People who cannot, for the life of them, write — or write well. And if it’s your job to shepherd content out of them – God bless you. However, there are a few things you can do to actually get the content you need — and ensure that content is publishable […]

How to Make Time for Content Marketing

Time is a precious commodity – especially if you’re an independent consultant. When you bill by the hour or the day, there is a tendency to quantify the cost of every part of your life. If you bill at $300 an hour, it can be hard to see the value in spending 2 or 3 […]

3 Reasons Why Consultants Must Have a Blog

If you’re a consultant or entrepreneur, you’ve probably given some thought to starting blog. If you’re already blogging, great — this article isn’t for you. But if you’re still you’re still on the fence, it’t time to take that leap. If you’re running your own business, I’ll assume you’re some sort of an expert. And […]