Entries by Jesica Hurst

Don’t envy your competitors – learn from them!

No matter the industry or field, there is one thing all consultants have in common: competition. And regardless of the level of success your consulting business has already achieved, competitors are something that will either propel you forward or swallow you whole. There is a famous quote by American poet Washington Allston that claims “the […]

What event advertising teaches us about marketing

Do you ever struggle to decide if you should spring for a few hundreds bucks of Google ads? If so try to imagine a bigger expenditure. Way bigger.  At this year’s Super Bowl a 30-second commercial cost as much as $5 million. That’s a lot of lattes. But when you see those kinds of numbers it’s […]