Entries by Ivan Serrano

Top Tips for Increasing Mobile Conversion Rates

Mobile shoppers topped desktop shoppers during the weekend-long 2014 Black Friday sales for the first time ever. This is just the latest milestone in mobile’s inexorable march to dominate online markets. This trend has marketers scrambling to figure out what it takes to get a slice of the mobile pie for their brands. As it […]

Expanding Marketing Efforts with Paid Social Media Ads

You have a web presence across several platforms with consistent and creative content. All of your posts have compelling images and relevant content targeted to your audience. It seems like your content marketing strategy is solid, but you’re still not seeing the leads that you expect. Why? Everyday people upload billions of different content types […]

Google+ Post Ads: Here’s What It Is, and Why You Should Utilize It

Regardless of how good your marketing outreach might be, there’s always a way to improve your engagement and increase your followers. Social networks like Facebook and Pinterest allow you to promote your profile or posts within their network. While this can still attract a large number of people, it is still limited to the number […]