Entries by Bob Klanac

Five Twitter Tips to Advance Your Small Business

Owning and operating a small business is usually a pretty tight little operation. You do and / or oversee every single detail. Few know that behind that impressive logo and website is a small but mighty operation fuelled as much by caffeine as cash. That’s the benefit of small businesses. Low overhead fronted by an […]

Six Ways to Keep Your Sanity While Working Alone

If you’ve ever worked in a medium to large company, you know the drill. You get into the office, grab a coffee and kibitz with colleagues about The Game / Netflix Series / Weird Thing You Saw On The Internet last night. Whenever such informal jaw sessions take place, they’re energizing, brief and invigorating, key […]

4 Ways to Get Original Content On Your Site

If you’re reading these words, then you won’t find the following sentence surprising in the least. Here it is. Original content on small business websites has been tagged as a major marketing tool in the very near future. It’s little wonder really. Custom content like this blogpost drives eyeballs to websites as consumer and B2B increasingly scan […]

Six Steps To Leveraging Social Media for Small Business

You’re a small business with an even smaller advertising budget. You know you have to be on social media. But how. Why? When? Yes indeed: where and definitely who. What follows are six things to consider when delving into social media. 1) Know Your Customers What’s your product and who buys it? Does it have […]

Sharing socially should be intuitive

So you just read a fascinating article online and want to share it with a friend on Facebook. Simple, right? After scouring the page, you find the Share options. There it is: Facebook. Click. And…you just liked their Facebook page. Great. But that’s not at all what you wanted to do. Try, try again. There’s […]

The Five Apps You Need to Load On Your iPad Right Out of The Box

The Five Apps You Need to Load On Your iPad Right Out of The Box I’ve had an iPad in my hands for the past few months and like most Apple products it’s barely left my palms since, save for sleeping, eating and…truthfully, that’s about it. What’s made it such an immersive bit of fun […]

5 Steps to A More Secure Password

Although the recent spate of email, Facebook, Twitter and Snapchat password thefts are a de facto serious concern, there is a comic sidestory to all of them. Its about our choice of passwords. They’re mostly hilarious. A recent hack of Adobe passwords gave researcher Jeremi Gosney of the Stricture Consulting Group a chance to look […]

5 Great Things About Putting Your Small Business In The Cloud

Setting up a professional, secure IT solution for small business used to mean paying big bucks for a Windows server while only using 10 per cent of its capacity. It was expensive and wasteful. All of which goes a long way to explain why Cloud solutions are a perfect solution for small business; secure backup […]

Friendster, Snapchat: Introductions All Around

There is an apocryphal story about The Beatles that speaks to the growing spike in investment in social media startups. The tale uses the hindsight of history to scold the poor shmuck who passed on signing the Beatles to Decca Records in the early 60s. To use a bad pun, that tale has had a […]

Is Social Media Management a Service Your Company Needs?

Think you don’t need to have an active social media presence in your business? According to social media management company Sprinklr investors disagree and are putting their money where their web is. Sprinklr’s announcement of a further $17.5M in investment funding stands to put them in front of a fleet of social media startups currently […]