Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
It’s no secret that associations must adapt and innovate to maintain member engagement and satisfaction. One effective way to achieve this is by offering webinars and lunch and learns as part of their membership benefits. These learning opportunities not only provide valuable knowledge but also foster a sense of community and camaraderie among members. Investing […]
The shift to remote work during the pandemic has challenged organizations of all sizes to rethink how they keep their employees engaged and motivated. Remote work has brought new opportunities for flexibility and autonomy, but it has also brought new challenges, such as isolation, burnout, and disengagement. Keeping remote employees engaged is crucial for maintaining […]
Engaging members is critical to the success of an association. Members who are involved, active, and invested in the organization are more likely to renew their membership, attend events, and support the association’s goals. As such, it is important to consider strategies that can help increase member engagement. Here are six strategies that associations can […]
Hiring a great speaker for an association event can have a significant impact on the success of the event and the association as a whole. A great speaker can inspire, motivate, and educate attendees, providing valuable insights and practical takeaways that can enhance their personal and professional development. How does this help the association? Well […]
The way we work is rapidly changing and it’s crucial for associations to help members stay ahead of the curve in order to remain competitive and relevant in today’s rapidly evolving marketplace. With technology advancing at a breakneck pace, the future of work is becoming increasingly uncertain, making it important for associations to deliver programs […]
Professional speaking is a competitive field, and one way for speakers to distinguish themselves and build credibility is by joining associations related to their industry. These associations can provide numerous benefits to speakers, including access to educational resources, networking opportunities, and opportunities for professional development. One of the primary benefits of joining an association is […]
As a business owner or manager, you know the importance of creating high-quality content for your website, social media, and other marketing efforts. But coming up with fresh ideas and producing consistent content can be a challenge, especially if you have a small team or limited resources. Here are seven tips to help your staff […]
Marketing a speaking business in 2023 will require a combination of traditional and digital strategies that take into account the evolving needs of audiences and the increasing use of technology. Here are some tips on how to market a speaking business in 2023: Leverage social media: Social media platforms such as LinkedIn, Twitter, and Facebook […]
