Author Archive for: Aidan Crawford
About Aidan Crawford
Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
Entries by Aidan Crawford
Is your website still pushing services that no longer have a market?
12:44 pm /0 Comments/in Consultant and Speaker Marketing /by Aidan CrawfordTalking about the fast pace of change in the modern world had become a cliche. And I’m as guilty as the next marketing guy for overusing it. So much so that I’ve consciously tried to avoid the term for at least a few years. [EDITOR’S NOTE: A quick site search tells me you’re not very […]
Is coronavirus going to kill your live training business? Not if you do this.
12:33 pm /0 Comments/in Consultant and Speaker Marketing /by Aidan CrawfordI’m not a doctor. And I don’t even watch them on TV. But as a small business owner I take the idea of a global pandemic very seriously – whether it involves zombies or coronavirus. My business is primarily focused on helping speakers, trainers and consultants connect with, and convert, clients. For most of these […]
Use online training programs to better leverage your genius
4:23 pm /0 Comments/in Consultant and Speaker Marketing /by Aidan CrawfordA while back I wrote an article about why it’s so important to have online training programs as one of the legs supporting your business. It listed 4 reasons that were compelling then – and only make more sense now. After all technology has only improved in the last year and online programs are becoming […]
Promote a public workshop or seminar more effectively
9:49 am /0 Comments/in Consultant and Speaker Marketing /by Aidan CrawfordHave you ever organized a public seminar or event? It’s not easy. Let’s assume you have a great full-day seminar that’s ready to go. You’ll still need equipment, a venue and some savvy marketing strategies to fill your room and make you a bit of money. Equipment is easy to rent if you don’t have […]
What does your speaking sales funnel look like?
4:58 pm /0 Comments/in Consultant and Speaker Marketing /by Aidan CrawfordSpeaking is a fantastic career. But like many careers it’s not one job. It takes a lot to make it a real business. Many speakers dream of swooping in to do a 45 minute keynote – to a standing ovation of course – and then collecting a big fat check before heading off to the […]
Maximize the impact of your website
1:05 pm in Consultant and Speaker Marketing /by Aidan CrawfordAre you planning a new website or maybe a renovation of your existing one? Awesome. The best metaphor I’ve come up with is to treat your website like a home. The first question to ask, is it a fixer-upper or do you need something new? If your current site is a WordPress site then it’s […]
5 Ways to Structure Content to Work Harder for Your Business
1:14 pm /0 Comments/in Branding, Consultant and Speaker Marketing, Search Engines, Social Media /by Aidan CrawfordThe biggest problem for content creators, who also happen to be experts, is they aren’t writers. Simple website platforms like WordPress have opened up the world of publishing to anyone with an internet connection. One result of this revolution is everyone who can, now thinks they should. And that, my dear friends, is a terrible […]
Evergreen Webinars: Turn your old content into new business
9:24 am /0 Comments/in Consultant and Speaker Marketing /by Aidan CrawfordHave you ever hosted a webinar? Whether it’s for a current client, or for a vast pool of potential clients, if you are a consultant or trainer webinars are one of the simplest ways to convey value, demonstrate your expertise and market your business. According to GoToWebinar 76% of B2B buyers have used webinars in […]
You Can Do it! DIY marketing strategies to build your business
10:50 am /0 Comments/in Consultant and Speaker Marketing /by Aidan CrawfordI recently attended the National Speakers Association’s annual Influence Conference. During my time there I had 3 speaking spots. As one of my core strategies for clients is to reduce, reuse and recycle content, it would be silly for me not to “walk the walk.” So I set up my camera and mic before each […]
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