Entries by Aidan Crawford

Elevating Engagement: Let virtual programs enhance your member experience

It’s no secret that associations must adapt and innovate to maintain member engagement and satisfaction. One effective way to achieve this is by offering webinars and lunch and learns as part of their membership benefits. These learning opportunities not only provide valuable knowledge but also foster a sense of community and camaraderie among members. Investing […]

7 Strategies for Re-Engaging Remote Employees in the Post-Pandemic Era

The shift to remote work during the pandemic has challenged organizations of all sizes to rethink how they keep their employees engaged and motivated. Remote work has brought new opportunities for flexibility and autonomy, but it has also brought new challenges, such as isolation, burnout, and disengagement. Keeping remote employees engaged is crucial for maintaining […]

How Associations Can Boost Member Engagement: 6 Strategies to Consider

Engaging members is critical to the success of an association. Members who are involved, active, and invested in the organization are more likely to renew their membership, attend events, and support the association’s goals. As such, it is important to consider strategies that can help increase member engagement. Here are six strategies that associations can […]

Simple Ways to Future-Proof Your Assocation

The way we work is rapidly changing and it’s crucial for associations to help members stay ahead of the curve in order to remain competitive and relevant in today’s rapidly evolving marketplace. With technology advancing at a breakneck pace, the future of work is becoming increasingly uncertain, making it important for associations to deliver programs […]

The Importance of Associations for Professional Speakers

Professional speaking is a competitive field, and one way for speakers to distinguish themselves and build credibility is by joining associations related to their industry. These associations can provide numerous benefits to speakers, including access to educational resources, networking opportunities, and opportunities for professional development. One of the primary benefits of joining an association is […]

Marketing Your Speaking Business in 2023: Tips and Strategies for Success

Marketing a speaking business in 2023 will require a combination of traditional and digital strategies that take into account the evolving needs of audiences and the increasing use of technology. Here are some tips on how to market a speaking business in 2023: Leverage social media: Social media platforms such as LinkedIn, Twitter, and Facebook […]