Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
How many times have you heard the expression “you don’t trade time for money”? So why is it that when it comes to creating and selling online courses most of us are completely stuck in this mindset. What I mean by this is that we still tend to equate the length of our programs with […]
What’s keeping you from creating an online course, webinar or podcast? We are well into this pandemic. And even if a vaccine were to be released tomorrow, the business of speaking, training and consulting is going to be changed forever. If you are one of those waiting for everything to go back to “normal” I […]
How’s your focus? If you’re like a lot of people you may be finding it much harder to concentrate than you did before the pandemic. If you’ve been struggling to focus and be productive, there is good reason for it. The pandemic is stressful. And researchers have observed that the part of our brain involved […]
Detailed marketing plans are fantastic – only if you have the patience and knowledge to implement them. But let’s face it. Most of us don’t have the patience, time or expertise to implement a complicated plan ourselves. Nor do most businesses have the budget – especially these days – to hire a agency to deliver […]
Talking about the fast pace of change in the modern world had become a cliche. And I’m as guilty as the next marketing guy for overusing it. So much so that I’ve consciously tried to avoid the term for at least a few years. [EDITOR’S NOTE: A quick site search tells me you’re not very […]
I’m not a doctor. And I don’t even watch them on TV. But as a small business owner I take the idea of a global pandemic very seriously – whether it involves zombies or coronavirus. My business is primarily focused on helping speakers, trainers and consultants connect with, and convert, clients. For most of these […]
A while back I wrote an article about why it’s so important to have online training programs as one of the legs supporting your business. It listed 4 reasons that were compelling then – and only make more sense now. After all technology has only improved in the last year and online programs are becoming […]
Have you ever organized a public seminar or event? It’s not easy. Let’s assume you have a great full-day seminar that’s ready to go. You’ll still need equipment, a venue and some savvy marketing strategies to fill your room and make you a bit of money. Equipment is easy to rent if you don’t have […]
Speaking is a fantastic career. But like many careers it’s not one job. It takes a lot to make it a real business. Many speakers dream of swooping in to do a 45 minute keynote – to a standing ovation of course – and then collecting a big fat check before heading off to the […]
