Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
Are you still sending out a monthly newsletter? How’s your open rate? According to Smart Insights, across All Industries the average open rates for emails is about 16.97% with a click rate of just below 11%. But chances are you aren’t even getting those kinds of numbers. And the reason is pretty simple. Most of […]
Do you want to get rich fast? Well there are lots of folks willing to take your money with a promise of making it happen. Want instant internet success? There are just as many systems designed to separate you from your cash with promises of Google domination. Like the promise of getting rich quick, most […]
If 2020 was the worst year of your entrepreneurial life – you’re not alone. Small business owners took the brunt of the pandemic because we generally don’t have the capacity to go months at a time with zero revenue. But that’s exactly the position a lot of consultants, trainers and especially professional speakers found themselves […]
The pandemic has changed everything. Entire industries have sprouted up, while others have collapsed. The pace of change – which was already very fast- has only accelerated. And those who aren’t in the driver’s seat are white-knuckled passengers praying that the people in charge can deliver them to some sort of safe harbor. Project management […]
To say that 2020 was “different” might be the greatest understatement of the century…so far. With Covid-19 devastating families and businesses around the planet the collective global suffering is likely to impact all of us far into the future. But there is an end in sight. And there are opportunities to be had. James Feldman, […]
With full and partial lockdowns happening around the world again it really does seem like we’re experiencing what Thomas Fuller once described as “the darkest hour coming just before ]the dawn” – at least for retailers not called Amazon. But while politicians and others beg us to shop local – many retailers are having a […]
How many times have you heard the expression “you don’t trade time for money”? So why is it that when it comes to creating and selling online courses most of us are completely stuck in this mindset. What I mean by this is that we still tend to equate the length of our programs with […]
What’s keeping you from creating an online course, webinar or podcast? We are well into this pandemic. And even if a vaccine were to be released tomorrow, the business of speaking, training and consulting is going to be changed forever. If you are one of those waiting for everything to go back to “normal” I […]
How’s your focus? If you’re like a lot of people you may be finding it much harder to concentrate than you did before the pandemic. If you’ve been struggling to focus and be productive, there is good reason for it. The pandemic is stressful. And researchers have observed that the part of our brain involved […]
Detailed marketing plans are fantastic – only if you have the patience and knowledge to implement them. But let’s face it. Most of us don’t have the patience, time or expertise to implement a complicated plan ourselves. Nor do most businesses have the budget – especially these days – to hire a agency to deliver […]
