Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
Are you planning a new website or maybe a renovation of your existing one? Awesome. The best metaphor I’ve come up with is to treat your website like a home. The first question to ask, is it a fixer-upper or do you need something new? If your current site is a WordPress site then it’s […]
The biggest problem for content creators, who also happen to be experts, is they aren’t writers. Simple website platforms like WordPress have opened up the world of publishing to anyone with an internet connection. One result of this revolution is everyone who can, now thinks they should. And that, my dear friends, is a terrible […]
Have you ever hosted a webinar? Whether it’s for a current client, or for a vast pool of potential clients, if you are a consultant or trainer webinars are one of the simplest ways to convey value, demonstrate your expertise and market your business. According to GoToWebinar 76% of B2B buyers have used webinars in […]
I recently attended the National Speakers Association’s annual Influence Conference. During my time there I had 3 speaking spots. As one of my core strategies for clients is to reduce, reuse and recycle content, it would be silly for me not to “walk the walk.” So I set up my camera and mic before each […]
Here’s the short answer: You’ll earn $10,000 when you convince someone you’re worth $10,000. “So what do you speak about?” That’s the way I start almost every conversation I have with speakers I meet at National Speakers Association Conventions. After listening to each speaker give me their elevator pitch, I get down to business. “I like […]
LinkedIn is a social media platform that’s been created specifically for business people to connect and use as a forum for sharing ideas, prospecting, and finding job seekers. According recent statistics, LinkedIn has 500 million users, with more being added every second. And, it’s estimated that 40% are active on the site every day. This […]
If you put time and effort into creating valuable content, it makes sense that you want to have an audience to share it with. Having a strong and quality list allows you to cast a big net every time you send an email. But growing your list, and maintaining that growth, is not something that […]
So you’ve created and planned a webinar around a topic that you feel passionate about. You might want to pat yourself on the back, but there is still some work ahead of you. Now it’s time to get the word out and have people show up. Without the proper marketing, you won’t achieve the audience […]
“I want to start a podcast” I hear that a lot. I suppose it makes sense. As far a content goes, podcasting is second only to blogging as a democratic medium for distribution. Anyone with a half decent smartphone and the ability to ramble for a few minutes can declare themselves a podcaster and claim […]
Remember that time you didn’t like the look of your foyer and decided to knock down your entire house and rebuild it from scratch? Of course you don’t because that would have been a ridiculous over-response to a relatively small problem. What you probably did was slap on a bit of paint or maybe add […]
