Entries by Aidan Crawford

5 Ways to Structure Content to Work Harder for Your Business

The biggest problem for content creators, who also happen to be experts, is they aren’t writers. Simple website platforms like WordPress have opened up the world of publishing to anyone with an internet connection. One result of this revolution is everyone who can, now thinks they should. And that, my dear friends, is a terrible […]

5 LinkedIn Tips for Consultants

LinkedIn is a social media platform that’s been created specifically for business people to connect and use as a forum for sharing ideas, prospecting, and finding job seekers. According recent statistics, LinkedIn has 500 million users, with more being added every second. And, it’s estimated that 40% are active on the site every day. This […]