Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
Talking about the fast pace of change in the modern world had become a cliche. And I’m as guilty as the next marketing guy for overusing it. So much so that I’ve consciously tried to avoid the term for at least a few years. [EDITOR’S NOTE: A quick site search tells me you’re not very […]
I’m not a doctor. And I don’t even watch them on TV. But as a small business owner I take the idea of a global pandemic very seriously – whether it involves zombies or coronavirus. My business is primarily focused on helping speakers, trainers and consultants connect with, and convert, clients. For most of these […]
A while back I wrote an article about why it’s so important to have online training programs as one of the legs supporting your business. It listed 4 reasons that were compelling then – and only make more sense now. After all technology has only improved in the last year and online programs are becoming […]
Have you ever organized a public seminar or event? It’s not easy. Let’s assume you have a great full-day seminar that’s ready to go. You’ll still need equipment, a venue and some savvy marketing strategies to fill your room and make you a bit of money. Equipment is easy to rent if you don’t have […]
Speaking is a fantastic career. But like many careers it’s not one job. It takes a lot to make it a real business. Many speakers dream of swooping in to do a 45 minute keynote – to a standing ovation of course – and then collecting a big fat check before heading off to the […]
Are you planning a new website or maybe a renovation of your existing one? Awesome. The best metaphor I’ve come up with is to treat your website like a home. The first question to ask, is it a fixer-upper or do you need something new? If your current site is a WordPress site then it’s […]
The biggest problem for content creators, who also happen to be experts, is they aren’t writers. Simple website platforms like WordPress have opened up the world of publishing to anyone with an internet connection. One result of this revolution is everyone who can, now thinks they should. And that, my dear friends, is a terrible […]
Have you ever hosted a webinar? Whether it’s for a current client, or for a vast pool of potential clients, if you are a consultant or trainer webinars are one of the simplest ways to convey value, demonstrate your expertise and market your business. According to GoToWebinar 76% of B2B buyers have used webinars in […]
I recently attended the National Speakers Association’s annual Influence Conference. During my time there I had 3 speaking spots. As one of my core strategies for clients is to reduce, reuse and recycle content, it would be silly for me not to “walk the walk.” So I set up my camera and mic before each […]
Here’s the short answer: You’ll earn $10,000 when you convince someone you’re worth $10,000. “So what do you speak about?” That’s the way I start almost every conversation I have with speakers I meet at National Speakers Association Conventions. After listening to each speaker give me their elevator pitch, I get down to business. “I like […]
