Simple Ways to Future-Proof Your Assocation

The way we work is rapidly changing and it’s crucial for associations to help members stay ahead of the curve in order to remain competitive and relevant in today’s rapidly evolving marketplace.

With technology advancing at a breakneck pace, the future of work is becoming increasingly uncertain, making it important for associations to deliver programs that show members how to adapt to new trends and position themselves for success.

One of the biggest trends shaping the future of work is the rise of the remote or hybrid office. With the pandemic causing many companies to pivot towards remote work, it’s become clear that spending 5 days a week in a cubicle is not a model that is necessary or preferable for most people. 

But this trend is also impacting how you connect and engage with your members; who are scattered across different locations and may not have the desire or budget to travel for education and events.

Because of this it’s important to invest in online community meetup technology. This technology allows you to connect and engage with your members no matter where they are located, and provides a platform for virtual events and workshops. 

Treating members as a community rather than a commodity requires engagement. And it’s easy than ever to make it happen. 

Another trend is the increasing prevalence of automation and AI. With more and more jobs becoming automated, it’s crucial for associations to equip members with the technical skills they need to succeed. This includes programs focused on emerging technologies, such as artificial intelligence, machine learning, and the Internet of Things, as well as soft skills such as digital communication and project management.

Assisting your members with this technology, helps them stay up-to-date on the latest trends and best practices, while providing them with the skills and knowledge to thrive in increasingly turbulent times. 

Another key aspect of preparing your association for what’s around the corner is just keeping your ear to the ground. Make sure that your leadership is member focused.  What are your members saying? What are their needs? You can’t just deliver another leadership program and think everyone will be happy. 

Do the research and find out where the best opportunities are for you to deliver value so that your membership levels continue to grow. 

Provide your members with valuable insights and resources that will help them stay competitive.

The ground is shifting dramatically in many industries. Staying relevant is the best way to ensure that your association isn’t swept aside. 

You need to invest in online community meetup technology, dedicate resources to finding out  your members’ pain points and continue delivering programs to help them succeed in their markets. If  you don’t do that, what value will your members find and why will they maintain their membership as budget constraints grow? 

In short, your success is tied to that of your members. Focus on the return on their investment by showing them the way to the future.

Aidan Crawford

Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.


Let’s have a quick chat about your marketing goals and see how I can help.
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