To say that 2020 was “different” might be the greatest understatement of the century…so far.
With Covid-19 devastating families and businesses around the planet the collective global suffering is likely to impact all of us far into the future.
But there is an end in sight. And there are opportunities to be had.
James Feldman, CSP helps companies discover new opportunities using their existing resources. And with everything still tight from a year of social and business disruption he seemed like the right person to talk to about how businesses can look beyond just staying alive and actually thrive in the post-pandemic world.
HIs latest book Shift Happens: How to Reinvent Yourself Using 3D Thinking is a toolbox for businesses big and small; filled with resources, questions, infographics, resources, and more.
It’s designed to help folks create their own recession recovery program.
According to Feldman, who brands himself as the “Nowist”, organizations are stuck thinking about what used to work instead of looking for new ways to adapt.This is going to be the time where more millionaires and billionaires are created than any time in our history. Click To Tweet
“Often you find people are in denial and they’re not willing to accept the fact that things aren’t working,” Feldman says on a Zoom chat from his home base in Chicago. “But if they reach that precipice, where do they go?”
“The companies we’re working with are getting anywhere from a 10x to a 40x lift because often all we’re doing is reordering things, repositioning things.”
Looking for solutions that use existing resources is what Feldman calls “thinking inside the box.” This runs counter to what many of us have been told in the past when it comes to problems solving.
“Most of us grew up with the think outside the box mentality” Feldmans says. “But if we use that illustration of the box, And we’re outside the box. How do we have any clue what’s inside the box – because that’s where the problem lies. So I say go inside the box. See what the components are that make up the problem, separate them, solve them.”
To get to this point, Feldman uses what he calls 3D Thinking to get to the core issues.
The 3Ds of this approach are Depth, Distance and Determination.
- Depth is going inside the box to find a solution to a problem people have.
- Distance is looking outside to see if there is a market for the solution you want to sell.
- Determination is finding the resources to carry it through.
With the advent of a new post-Covid era upon us, Feldman sees new opportunities for those willing to look for them.
“I say this to everybody, this is going to be the time where more millionaires and billionaires are created than any time in our history.”
“The playing field has been leveled in almost every industry. You have the opportunity to really go out and reinvent, repurpose, and refocus as you move forward.
“The barriers to entry are gone. All of the opportunities are laid bare and all you have to do is seize that opportunity and monetize it. And that’s the key, make sure that you’re working on something that people will pay for. Otherwise, it’s just a hobby.”
These are just some of the lessons found in his new book. But it’s not a text you’d pick up and blow through on a weekend. Something Feldman admits.
“It’s like drinking from a fire hose. There’s just so much in it. It’s not something that you sit and read cover to cover because it’s full of things that you’ll want to go out and try right after you read them.”
“It’s sorta like getting a golf coach or a tennis coach. You’re not gonna learn everything at one time.”