With services like Upwork, Uber and virtual assistants the gig economy is alive and well.
Today more and more small and medium sized businesses are looking to leverage this movement to improve operations without having to take on the expense of new full-time employees.
When I started Short Circuit Media as a marketing company for professional speakers, trainers and consultants back in 2010, I positioned myself as as “virtual marketing director.”
My job was to do the same work as an actual marketing director, but on a part-time basis.
The idea was that for a fraction of the cost, a small business would be able have their marketing taken care of for a reasonable monthly retainer.
At first it was just me. I built and managed websites, brainstormed and executed various marketing strategies and took care of social media and newsletters.
Of course as technology improved I was able to expand into all sorts of areas like self- publishing, ghostwriting blogs, books and articles and even handling webinars and podcasts.
As the business grew, I brought on other writers, podcasting producers and more.
Today the fashionable term would be to describe myself as a “fractional chief marketing officer.” But that doesn’t really jibe with what Short Circuit Media has become. What we really offer our clients is Marketing as a Managed Service.
Our goal is to come in with a team and simply become our client’s out-of-the-box marketing department; developing custom strategies based on their unique business needs.
These are then supported and executed without any extra expenses beyond our all-inclusive monthly retainer.
The benefit to our clients is an immediate professionalization of their marketing efforts as well as reduced levels of stress and financial investment.
It’s a business model that has certainly evolved over the years. And one that is going to keep evolving based on what the market is looking for.
If your business is looking for a marketing solution that takes a holistic approach to what needs to get done…and then actually gets it done, I’d like to talk to you. Send me a quick note and we’ll find 20 minutes to chat. I won’t even try to sell you anything. We’ll just talk about your business and what it needs.
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