Remember Y2K? For those of us working in the online world back in late 1999 it was the magical, hysterical 6 month period leading up to the millennial new year.
Due to a programming oversight in the early days of computing history, the year 2000 was going to default most systems back to 1900 and cause chaos by wiping out bank accounts, collapsing power grids and causing all sorts of other shenanigans.
I remember my boss at the time wheeling in a massive back up generator to make sure the servers kept running in case the world fell apart during Auld Lang Syne.
In the end nothing really happened other than an unusually bad new years hangover.
Are you looking for marketing support? Let's connect and have a real conversation about what you need and how we can help. Send us a quick email!
So what is the bogey man this year? And should you be concerned?
If you haven’t already noticed SSL certificates are becoming increasingly important for all websites. These allow your site to display with an https:// in front of the domain.
Since 2015 an SSL certificate has been an important element when it comes to Google search ranking. And currently if your site doesn’t have an SSL installed then visitors using Chrome see a visual warning in their address bar.
But come July it’s going to become even more explicit as Google adds “Not Secure” to the warning.
Still I don’t hear the sirens ringing to get this issue fixed and a lot of small business owners are going to be very surprised this summer. Just the other week I was talking to a client who said his SEO company told him that if he wasn’t taking credit cards online he didn’t need to have an SSL certificate.
AN SEO COMPANY SAID THIS!!!!
If you are a small business owner or consultant this is a big deal. If Google is going to tell your prospects that your site isn’t secure how are they going to view the rest of your business?
Installing an SSL certificate is a priority
Thankfully installing an SSL certificate on your site is not as difficult at is once was. Services like Let’s Encrypt make the process a lot simpler than it used to be.
But it does still require a bit of knowledge to get your certificate installed and configured so you don’t experience any unnecessary downtime.
To this end I’m setting up a temporary service to install and configure SSL certificates ahead of the deadline for a small one time fee.