The best advice I can give clients that will help them break free from bad marketing habits and get them noticed by decision-makers is this:
BEING AN EXPERT IS NOT ENOUGH TO GET YOU HIRED.
Too many professional service providers believe that just because they are brilliant, the phone should be ringing off the hook. If only it were that easy.
If this is your strategy then what's likely to happen is you'll be waiting a long time for calls that will never come. The truth is potential clients don't care how smart you are. They care about the value you bring to the table.Clients don't care how smart you are. They care about the value you bring to the table. #speaking Click To Tweet
This is the starting point for a webinar I presented to the National Speakers Association's Connecticut Chapter.
It's an "all killa, no filla" presentation on marketing. There are no special offers or product discounts to wait for. Just 100% pure content. I've even put together a page with links to everything I talk about.
If you make it all the way through and go to the resource page (hint: you can just click here) you'll find a PayPal button to buy me a coffee or a beer. If you do, I'll tweet you a picture of me drinking the beverage within the next couple of weeks.