It’s apparent that social media is here to stay so it makes sense that the almost 90 percent of all business have at least one social profile to connect with their audience. Not only is it a great way to engage your audience, it also helps widen your reach and improve your lead generation. But social media requires more than just good content. Each platform has a set of etiquette rules that you should follow.
You might follow some of the most basic rules to avoid a horrible social media faux pas such as:
- Researching hashtags before you post them
- Editing the wording of your updates to ensure professionalism
- Checking to make sure you are not logged into your professional profile when making a personal update
While these might seem like common sense, you’d be surprised at how many well-known companies have made these very mistakes. If you don’t want to damage your reputation or alienate your audience, step away from your profiles and take a moment to consider your updates before posting.
Of course, these pitfalls are the most basic pillars of good PR. However, there are smaller, more nuanced etiquette rules for social media sites as well. These “rules” are more like guidelines on best practices for each network. The infographic below offers some helpful hints and tips to help you navigate through the typical social media landmines.