Build your own online training program

If you are a speaker or trainer with great content you’ll want to monetize it in as many ways as you can.

And one of the best ways to do that is create an online version of what you do that is available 24/7.

A lot of folks have got into the habit of recording videos and immediately turning them into a product.

This might work for some, but it’s a hard sell. When I can rent a $200 million dollar summer blockbuster from iTunes for $5, it’s going to be really hard to convince me to fork over the $49 you want for that one hour presentation video.

So what can you do to convince someone like myself? Someone who wants to learn, but wants something a bit more interactive to engage me?

An online course could be the way to go.

video1In September I worked with Kurt Shaver at The Sales Foundry to launch an online 30 Day Social Selling Boot Camp. This was the evergreen version of a very successful training package Kurt has been offering to clients for over a year.

The idea is that videos just don’t cut it as a learning tool. Audiences demand more. So what we did was use a number of different technologies to create a resource that gives knowledge and reinforces the learning.

The program we came up with has 4 pre-recorded webinars spaced out with 5 daily action emails reinforcing the learnings from the previous webinar.

It’s brilliant in its simplicity.

This is an evergreen learning tool to turn salespeople into LinkedIn social sellers. But it can be applied to almost anything.

If you train on technology the 30 days can be crunched into 10 days with 2 webinars and 8 action tips.

You can even include ebooks or workbooks in the offering.

It’s the simplest way to set up a program. Book a one hour consultation to get all the tools you need to set it up, along with instructions – or hire me to do it for you. All you’ll need is the videos and the content for the emails.

Aidan Crawford

Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.


Let’s have a quick chat about your marketing goals and see how I can help.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *