If you run a business and use your personal Facebook account to broadcast work-related updates, not only are you wasting your time, you’re also annoying friends and family.
Also see: Growing your Facebook Fan Page
With close to a billion members, Facebook is a marketers wet dream. Of course it can quickly become a nightmare if you forget the reason people love it so much – they like sharing stuff (and showing off) with friends.
I had a person I went to high school with “friend” me a few years back. We weren’t close and I was still in that phase of accepting just about any friend request I received. Besides, I was curious to see what he was up to.
Within a few hours I started getting updates about specials and events from his catering company.
Needless to say, he didn’t last long as a Facebook friend.
It was an interesting experience that lead me to re-examine what I was posting. As much as I didn’t care about his business, I was equally sure that folks were not interested in mine.
On Facebook people want a little window into your life, not a trap door into a sales cycle.
Before posting anything on your personal page, ask yourself “Does my mom (dad, girlfriend, boyfriend etc) care?” If the answer is no, head over to LinkedIn and post your update there.
That’s not to say you can’t use Facebook. That’s why there are Facebook Fan pages.
Using a proper Fan Page, you can talk about your business and engage in “shop talk” without annoying those you actually care about personally.
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