Help. My video sucks!

A few months back I wrote about using online videos as search engine marketing tools. The content was fine. As was the advice. But small business owners probably shook their heads.

What I didn’t write about was the 99% of us who look absolutely crap on video. What are small business owners supposed to do if they want to start making videos and they don’t look like George Clooney?

I have to confess that I never actually thought of this until I decided to make a few videos of my own. What I quickly determined was that the only thing worse than not having videos, was having terrible, brand destroying videos circulating around the web – all highly optimized and pointing directly back to my site. That’s the wrong kind of search engine marketing.

I have a client who, like small business owners, likes to keep on top of this stuff and insisted on making his own video. He popped it onto the home page of his site. As a disclaimer, he’d done this before I ever suggested web videos as a tool for small business.

The end result is an awkward 90 seconds of self promotion that certainly can’t be helping him. And it stands out as the only amateurish element on his entire site.

So when I was faced with this same prospect, I decided it was time to look for options. And I found one on a site every small business owner should use for quickie jobs around graphic design or odd marketing experiments –

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The idea behind is that people offer some service for $5. They can then offer additional services related to the initial offer and incrementally increase their prices by $5.

I found a vendor, KtDancegirl, to read a script that I re-worked from a previous blog post about using your site as a lead generator.

She did this in front of a white screen for $5 (initial 30 seconds) with another 2 additional 30 second segments (+$5 each), professional sound (+$5), movement (+$5) and my logo (+$5).

Here’s what she came back with. The emphasis might be off on a spot or two, but she did a great job for $30.

The point is that you don’t have to be a millionaire (or even a hundredaire) to get a toe-hold in video marketing. All you need is a great script and $5. Small business owners around the world would be better served by spending a little money and getting something approaching professional, then trying to do it all themselves.

Aidan Crawford

Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.


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