It’s time to app-ify your content

Imagine a world where there are less than a million websites, and the internet is easily categorized by the type of content each site covered.

That would put most of us in a pretty sweet spot.

Alas, the internet has billions of sites. So good luck with that.

But there is a world out there that most of us don’t dare go near it because the costs seem prohibative. Of course I’m talking about mobile apps.

Recently JoeMobi.com launched a service that turns any WordPress blog into an app for the Android, Blackberry and Playbook.

Combined these app stores have less than 500,000 apps.

That sounds like a lot. But imagine if there were only 500,000 websites to choose from. And a good chunk of them only made fart sounds.

There are currently 1.8 billion smartphones floating around, and by 2014 Pew Research predicts web traffic from mobile devices will overtake desktops.

So this if there was ever a right time to get into this space, it’s yesterday. But if you want to take advantage of this exploding opportunity you can still get in on the action.

Here are a few tips that I’ve come up with.

Choose a name for your app that is keyword rich and descriptive. Nobody cares about your company, they care about what your app will do for them. If you are an expert in management and team development – don’t have the same name for your app as your URL or company name. Give it something snappy like The Management Toolbox.

My app is called Web Marketing Tips (and it’s available on the Android store here). The description is about what the app will do – which is provide tips and articles like this one to help small businesses market themselves more effectively online.

  • If you’re a realtor in New York, call your app New York Real Estate. You can use the app to showcase articles or new listings in the market.
  • If you’re a retailer, use your app to focus on new products or discount coupons.
  • If you’re a recruiter in Edmonton, call your app the Edmonton Job Board and have all your positions pushing out.

For your description, use the Google Keyword Tool to find words folks might search for.

An unintended consequence of having an app like this, is the focus it brings to your writing. If somebody downloads an app they don’t want it to be overly promotional – which far too many blogs tend to be. This is your opportunity to break open a completely new channel to market your expertise by creating quality content for millions of people around the world.

Once you’ve created your apps, submit them to the Android Market and Blackberry App World.

 

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