This past weekend I was at the annual CAPS Conference (Canadian Association of Professional Speakers). This year it was in Toronto – which would be awesome if I didn’t live in Toronto.
I love travelling to NSA and CAPS events. And when I have to go home at the end of the day, I know I’m missing a huge part of the experience.
As an exhibitor, it was a great opportunity to put faces to names and meet some really interesting characters.
But there was also a lot of time, when I was left at my booth for hours at a time.
My options were to see how many levels of Angry Birds I could conquer or engage with folks as they participated in sessions.
I chose the latter. And I did so with a series of tweets that I sent out over two days. Some of these I’ve talked about before. But some of them are new.
So without any further delay, here are some useful tips, doled out 164 characters at a time:
- Turn your book into an ebook for iPad & kindle. Check out Smashwords.com #caps11
- Try using feedburner.com to push out your blog to the world. #caps11
- Get your book distributed internationally as POD. Look into lightningsource.com #caps11
- Grow your Facebook fan page by exporting your contacts from LinkedIn. #caps11
- Don’t be afraid to outsource your web development. Look into scriptlance.com #caps11
- Connect your YouTube account to automatically update your Facebook fan page. #caps11
- My mom doesn’t care how good of a speaker you are so I’m not going to Like your site. The most important share button for business is LinkedIn. #caps11
- Google+ might be a pain in the ass, but it actually counts for SEO. Just build the business page and complain like the rest of us #caps11
- If you’re using a personal Facebook page for business, you’re missing a lot of opportunities to connect with clients. Move them to a business page. #caps11
- How does your site measure up? Get a quick and dirty snapshot @ websitegrader.com #caps11
- Sign up for a Google Webmasters account and submit your site map. #caps11
- Chop up all those videos you’ve got in a box beside your desk and create a YouTube channel.
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