So you want to publish a book: audiobooks and ebooks

This series was originally posted in 2008

As I’ve stated in previous posts, the most inexpensive way to sell a book is electronically. There are no shipping costs to consider and no ongoing production costs to factor in once the audio or ebook version is ready to go.

The ebook version is the easiest to sell online. As part of our arrangement with Heidy Lawrence, when the book was ready for the printer we received a PDF of the ebook, ready for our online store. That was included on in the initial estimate.

There are also online distributors that deal exclusively with both audiobooks and e-books – such as audible.com and Overdrive.com.

In the future, I’ll talk in more detail about the benefits of ebooks and distribution methods to help you expand your market across the world.

The audiobook is a bit of a challenge. It usually involves hiring a professional voice actor and booking some studio time. It may be tempting to save money and do it yourself at home – but don’t waste your time. Your audiobook is likely to turn out like one those reno shows, where the amateur decides to do all the work themselves, blowing timelines, budgets and ending up with a substandard job.

Invest a little here and you’ll have it over and done with in a week. For Moose we used Clare Burt Studio in Toronto and hired Barrie Bailey to do the reading. Here is a short clip from the studio of Barrie reading from Chapter one.

Aidan Crawford

Owner/President at Short Circuit Media
Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.
Aidan Crawford

Aidan Crawford is president of Short Circuit Media. His main job is helping consultants, trainers and professional speakers get their marketing in order by creating and implementing strategies to help them reach their target audiences.

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