So you want to publish a book: self publishing & project management

This series was originally posted in 2008

To self-publish or go with a one of the big guys
One of the first questions I was asked (after how long does a book have to be?) by more than one person was how do you get a book deal? Well, if I’ve learned anything from the last five months, it’s that you don’t need a book deal to get a book published. And frankly, there’s not much hope for an unknown writer sending in an unsolicited manuscript to a large publisher anyway, so it’s really up to you.

For the purposes of this blog series, I’m going to assume that you’re going to self-publish your opus. The risks are great, but the potential reward is greater. Why? You front the money- risk. You keep all the profit – reward.

And for the second question, Moose on the Table was about 52000 words or 120 single spaced pages on MS WORD that came out to a 176 page softcover.

Project management
So you know you’re going to go forward and get the book out there. How do you arrange typesetting, printing, find editors, illustrators, and distribution? A good project manager should be able to help you with all of this and pull together a budget based on what you need. You may be surprised to learn that typesetting and printing costs – while substantial are actually a very small percentage of your overall budget.

With Moose on the Table – we went with Heidy Lawrence and Associates. You can find out more about her operation at www.wemakebooks.ca.

Heidy sourced out 6 different printers to get the best unit cost. She also took care of the typsetting, cover design, and look and feel of the book, from a font and layout perspective. Most importantly, she was able to provide us with a short ist of highly experienced editors and illustrators.

In the end, we went with Donald Bastian as the editor and William Kimber as our illustrator.

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