We take the time to get to know your business. What is it you do? Who are your clients? Why are they going to give you a big fat check for speaking at their event, training their people or sharing your knowledge?
These are important questions that you need to answer with confidence. And if you don’t know what those answers are, that’s where we’re going to start. Clearly defining your message and aligning it to a specific audience will allow you to focus your efforts and be more successful.
Once we have your essential business model nailed down we can move on to creating custom strategies help to get you in front of the decision-makers with check signing authority. This can include a:
There are countless ways to customize a strategy to fit your needs. One size doesn’t fit all.
Here’s where the fun begins. After we tell you what needs to be done, we actually do the heavy lifting and implement your custom business marketing strategy for you. We take care of the technology and arrange for the resources to make what we’ve discussed happen. It’s a simple as that.
For many clients, this is when the relationship takes off. Once we have a marketing plan implemented, you can choose to take on the challenge of keeping it going yourself using existing staff or you can retain us as your very own marketing department; composing and deploying eblasts, writing blogs, sending out newsletters and assisting in product development. All this while we work to create and implement new strategies to make your speaking, training or consulting business grow.
If your business isn’t working now, a fancy new website isn’t going to help.
At some point you need to take a look at the whole business model.
Find out who is willing to pay for your knowledge and then use advanced marketing strategies to get yourself in front of them.
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aidan Crawford
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aidan Crawford2017-08-07 10:28:102017-08-18 08:53:39You need a business model more than a new website
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aidan Crawford
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aidan Crawford2017-07-20 09:49:542017-07-20 09:49:54Define your audience before you create your message
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Aaron Zaltzman
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Aaron Zaltzman2017-07-14 15:09:002017-07-14 15:09:003 Ways to Avoid Mediocre Marketing Content
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Zachary Houle
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Zachary Houle2017-05-31 15:17:372017-05-31 15:17:37Top tools and apps to make you a better writer
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aidan Crawford2017-05-18 11:56:192017-05-18 11:56:19"Everybody" is not an acceptable client profile
I truly enjoy working with Aidan. His helpfulness with my organization’s Internet marketing needs, strategy, and implementation is beyond excellent. Aidan works hard to invest his clients resources where the absolute best yield is delivered. I can highly recommend Aidan for your Internet needs.
Aidan revamped my website, set up SEO, and connected all social media tools. My traffic has skyrocketed. He is a marketing strategist with tactical know-how. Pleasant to work with and super responsive. I would recommend him to anyone that wants to leverage the web to boost their visibility.
Produced my monthly newsletter, converted our newsletters to Aweber’s delivery service, digitized my books, set up book distribution on e-book sites like Amazon, launched two new books, marketed public workshops, produced audio and videos, wrote and distributed press releases, prepared and sent e-mail marketing blasts, and a host of other related work. All this work has taken us to a new level and Aidan has developed a deep expertise around online marketing in the speaking, consulting, and training business.
Aidan is a pleasure to work with. He works fast, he stays on schedule and keeps you informed every step of the way. I find him very responsive (which I love), very easy to work with and his work is good! I wouldn’t hesitate to recommend Aidan if you need help getting your website to where it should be.
