Aug 1

August 1, 2014

Why do I need to blog?

You know why you need to blog. It helps you in search results because Google loves fresh content. When you blog you add valuable content to your site that will show up in search results – months and years after you’ve created it. Secondly it gives you a lot of added credibility to potential clients as it clearly demonstrates that…

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May 9

May 9, 2014

Five Twitter Tips to Advance Your Small Business

Owning and operating a small business is usually a pretty tight little operation. You do and / or oversee every single detail. Few know that behind that impressive logo and website is a small but mighty operation fuelled as much by caffeine as cash. That’s the benefit of small businesses. Low overhead fronted by an impressive facade. Twitter has increasingly…

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Mar 31

March 31, 2014

Six Ways to Keep Your Sanity While Working Alone

If you’ve ever worked in a medium to large company, you know the drill. You get into the office, grab a coffee and kibitz with colleagues about The Game / Netflix Series / Weird Thing You Saw On The Internet last night. Whenever such informal jaw sessions take place, they’re energizing, brief and invigorating, key to putting you in a…

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Mar 22

March 22, 2014

4 Ways to Get Original Content On Your Site

If you’re reading these words, then you won’t find the following sentence surprising in the least. Here it is. Original content on small business websites has been tagged as a major marketing tool in the very near future. It’s little wonder really. Custom content like this blogpost drives eyeballs to websites as consumer and B2B increasingly scan the web for research. I’m…

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Feb 20

February 20, 2014

Six Steps To Leveraging Social Media for Small Business

You’re a small business with an even smaller advertising budget. You know you have to be on social media. But how. Why? When? Yes indeed: where and definitely who. What follows are six things to consider when delving into social media. 1) Know Your Customers What’s your product and who buys it? Does it have visual appeal? Targeting your audience…

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Feb 5

February 5, 2014

Sharing socially should be intuitive

So you just read a fascinating article online and want to share it with a friend on Facebook. Simple, right? After scouring the page, you find the Share options. There it is: Facebook. Click. And…you just liked their Facebook page. Great. But that’s not at all what you wanted to do. Try, try again. There’s a collection of thumbnails to…

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Feb 4

February 4, 2014

Leverage your CRM on LinkedIn

LinkedIn is an amazing resource for business. But it hasn’t been around a very long time. Chances are if your business has been an ongoing concern for over 10 years you have some sort of customer relationship management software with hundreds – if not thousands – of professional connections. So have you considered bringing these professional connections into your LinkedIn…

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Feb 3

February 3, 2014

The Five Apps You Need to Load On Your iPad Right Out of The Box

The Five Apps You Need to Load On Your iPad Right Out of The Box I’ve had an iPad in my hands for the past few months and like most Apple products it’s barely left my palms since, save for sleeping, eating and…truthfully, that’s about it. What’s made it such an immersive bit of fun has been the apps, the…

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Jan 19

January 19, 2014

5 Reasons Why Your Brand is Destined to Fail

The story about David and Goliath may as well be based in this day and age. Considering the only rule applicable is no rules. We take a look at the reasons why your brand, as outstanding as you make it seem, is just big and not so fast. Reason #1: Age old Marketing tactics An article written by Peter N….

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Jan 10

January 10, 2014

5 Steps to A More Secure Password

Although the recent spate of email, Facebook, Twitter and Snapchat password thefts are a de facto serious concern, there is a comic sidestory to all of them. Its about our choice of passwords. They’re mostly hilarious. A recent hack of Adobe passwords gave researcher Jeremi Gosney of the Stricture Consulting Group a chance to look at 6M of the passwords….

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